Wednesday, July 31, 2019
Indian Independence Speech Essay
As you know all of us have gathered here to celebrate 67th independence day of our nation. This day, after the hosting national flag, we usually make mistake by remembering the heroic deeds of only few freedom fighters. But freedom fighting was collective effort. Without cooperation, sacrifice and involvement of all Indians it was impossible to get the freedom. So people of India were the real national heroes behind the success. We should express our sincere gratitude to all those who participated in the freedom struggle. This can only be done by defending our freedom like our ancestral property which cannot be valued. How to defend? Single person cannot defend it; again group effort is essential it is nothing but unity. How to form this unity? We should always remember that only patriotism can form unity irrespective of religion, language, caste, customs and traditions. So having patriotism only can save the freedom of our nation. To keep faith in secularism No compromise must be with patriotism, Punish the forces that support terrorism Else one bad day we will loose our freedom. I would like to express my views about the dark side of Present India. How should I say ‘My INDIA is great’? In this republic from schools to parliament, Elections are held at every moment, Children’s are taught fighting for the seat, How should I say ‘My India is great’? Even after golden jubilee of unconstraint, Many citizens are unable to fill their gut, Rich become richer and rests are indigent, How should I say ‘My India is great’? People are emotionally divided by communalist, Border in the north and south has water dispute, Leaders are selfish and have no solving interest, How should I say ‘My India is great’? Capable civilians are facing unemployment, Socially unfits have led the political movements, Voters are under tense of serious terror threat, How should I say ‘My India is great’? All are seeking benefits without effort, Bribery has become the style of management, Whole country pushed into a big corruption pit, How should I say ‘My India is great’? I pray to the divine creator with sentiment, Please give birth to sincere nationalist, Who should drive my nation towards overall development, So that I should say ‘My India is great’ Apart from these Our India is great country because Indians are generous, broad minded, kind hearted and united. No doubt we quarrel among ourselves for various reasons but we stay united in front enemies and in times of danger. I have got few facts which are in support of above statements. During Kargil war our Govt couldn’t spend even a single paisa from the budget but people gave every kind support for it. During Tsunami in Chennai, Flood in Bihar and Orissa, draught in the country, earthquake in Gujarat and Maharashtra and similar other natural disasters people stood united and helped each other, extended all kind of cooperation to start a new life. So I Say that My India is great and Indians are the greatest. â€Å"I am proud to be an Indian†India is a great country with many religions. It has rich natural resources and lengthy frontier with vast region. North has The Himalayas and south with the Hindu ocean, Bay of Bengal in the east and the west has the sea Arabian. It’s being administered with language wise partition. All are leading peaceful life with national integration. Enemy’s conspiracy is impossible with the unity of the nation. Festivals are celebrated here with memorable function.People help each other in time of affliction. So my India is great also I am proud to be an Indian.
Chabahar Port
Chabahar Free Trade- Industrial Zone (CFZ) is an Iranian free trade zone on the coast of the Gulf of Oman in Sistan and Baluchestan Province. It is formed according to the law on the establishment and administration of free trade-industrial zones. It was established in 1992 along with the two other free trade zones, Qeshm and Kish Island to use global expertise, mostly from South East Asia, as a tool for the development of the country, accelerating the accomplishment of infrastructures, creation of productive employment, and representation in the global markets.Chabahar free trade-industrial zone achieved its importance mainly from its geographical location as the shortest and the most secure route connecting Central Asian Independent States (CIS) and Afghanistan to warm waters and it’s proximately to one of the largest oil, gas and mineral resources of the world and as the only ocean port of the country. It is the closest and best access point of Iran to the Indian Ocean.For this reason, Chabahar is the focal point of Iran for development of the east of the country through expansion and enhancement of transit routes among countries situated in the northern part of the Indian Ocean and Central Asia. The hope is that with the development of transit routes, and better security and transit services, the benefits will reach the area residents. Chabahar free trade-industrial zone has started its activities in 1995 focusing on these major activities; transit and urban development and education under the administration of public controlled Chabahar free trade-industrial zone organization.In 2002 Chabahar free trade-industrial zone organization established five specialized subsidiary bodies with the permission of the secretariat of high council of Iran free trade-industrial zones, including four holding companies and one education center that is listed below: 1-        Holding company of Transit and Development of Trading. 2-Â Â Â à ‚     Holding company of Investment and Industrial Development. 3-        Holding company of Social Welfare and Tourism Development. 4-        Holding company of Professional Civil and Civic Development. –        International University of Chabahar. In 2007, Chabahar free zone canceled some of the subsidiary bodies and turned them into sections of Chabahar free zone organization. Its economic sectors are fishery industries and commercial sector, fishery sectors with largest amount of country’s fish catch, mainly located out of the Chabahar free zone. Growing commercial sector located at free trade area with high potentiality to turn to a place that would connect business growth centers is South Asia (India) and Middle East (Dubai) to Central Asian and Afghanistan market.Government plan to link Chabahar free trade area to Iran’s main rail network which is connected to Central As ia and Afghanistan would provide more capability for Chabahar to faster logistics sector that is a basic to achieve better position comparing to its competitor (Pakistan port of Gwadar). Iran plans to use Chabahar for transshipment to Afghanistan and Central Asia while reserving the port of Bandar Abbas as a major hub mainly for trade with Russia and Europe.Along with Bandar Abbas, Chabahar is the Iranian entrepot on the North-South corridor. A strategic partnership between India, Iran and Russia to establish a multi- modal transport link connecting Mumbai with St. Petersburg. Providing Europe and the former Soviet republics of Central Asia access to Asia and vice-versa. There are two jetties, Shahid Beheshti and Shahid Kalantari. Shahid Beheshti jetty with 18,000 square meters sheltered warehouse, comprehends the capacity of receiving the vessels of 100,000 gross tonnages.Shahid Kalantari jetty with 42,000 square meters sheltered warehouse is able to have the vessels berth. By a we ll developed road network, Chabahar has the access to the other neighboring countries as well as the Middle Asian states. The existence of transport terminal, with a capacity of receiving approximately 1,000 trucks and lorries daily makes the transportation of different types of produced, imported or transited goods possible through the land roads. It can also open bank credit directly through the zone banks.According to statistics in Farvardin 1388(March-April 2009),80,660 tons of goods with value of $41,800,000 were imported through Chabahar Custom, were mainly wheat, rubber ingredients, chemical fertilizers, mechanical and industrial machineries. The main exported goods were chocolate, biscuits, tear, solid petrol, solid paraffin and etc. The total income of this custom was $65 billion and 359 million Rial and shows 58 percent growth with comparison to the last year at the same period. The main privileges and legal facilities for investors          Poss ibility of investment for foreign and domestic investors to any extent. –         Guarantee of foreign investment at the zone according to the inserted mechanism in the law of Free zone. –         Repatriation of capital and profit gained from the economic activities. –         Exemption of 30 years tax. –         Free to import machinery, spare parts, transport means, raw material for construction. –         Possibility in using the foreign well qualified man power at the zone to the extent of 10 percent of the unit staffs. –         Possibility in transit and re-export of goods without any limitation.          Possibility of arrival of foreigners at the free zone without getting visa. –         Possibility in retail trad e for foreign and domestic businessmen. –         Lack of limitation in giving the land for large industrial projects. –         Exemption from the payment of custom duties for those goods produced at the zone and exported to the mainland in proportion of the added values and the exploited domestic materials. –         Release of the certificate of origin for those goods exported from the zone. The facilities and opportunities available for investmentConstruction of power plant, private international airport, refinery, petrochemical plant, heavy industries and relevant industries, car manufacturing and relevant industries, public warehouse, fishery and food stuff industries, establishment of companies investing in and financing the construction of the units specialized in industry, trade, transit and services, tourism service, exploitation of information and communication techno logy, service industries related to transit of goods, establishment of transportation networks for transit of goods and creation of international shipping lines.FTZs to Launch International Banks| Ministry of commerce together with Ministry of Economy are embarking on a project allowing Iranian free trade zones to team up with foreign partners for establishment of banks. The Mehr news agency quoted Commerce Ministry official Hossein Soltanian as saying so far six FTZs have agreed to get involved in the project in a bid to facilitate foreign investment and rejuvenate development of those areas.Soltanian said â€Å"the preliminary steps have been taken to establish the first such bank. †â€Å"According to plan, there will be similar initiatives in almost all 6 Iranian free trade zones,†Soltanian added. â€Å"Bank Refah together with a number of foreign investors will have stakes in establishment of the bank,†Soltanian added. | Goods Transit Via Iran Reaches 6million Tons| According to a report by Iran Customs Administration the daily goods transit via Iran increased 5. 8 percent over the last year.Daily, some 5 million and 861 thousand 450 tons various goods are transited via Iranian territories, the report said. Of the total figure, foodstuffs account for 11 percent, automobiles for 3. 5 percent and fuel for 12. 4 percent. Azerbaijan, Afghanistan, United Arab Emirates, Iraq and Turkmenistan were among the main destinations for the transited goods. Some 60. 8 percent of the goods were transited to the above mentioned countries via Iran’s various export terminals. Afghan Investors Eye Iran’s Free Zone| The process of Iran-Afghanistan economic ties has been accelerated during the last two years, managing director of Chabahar Free Zone Organization said. Elaborating on a meeting held between Iranian and Afghan economic activists in Chabahar Free Zone, Mohammad T. Baqerizade said that the meeting was the fifth meeting held b etween the two countries’ economic officials during the last two years.The two sides discussed expansion of ties in various fields including trade, industries, education, construction, transit and tourism. He said that during the previous meetings Iran agreed to grant 50 hectares of Chabahar Free Zone to Afghan investors who would interest to make investment in the zone’s various economic sectors. The Afghan investors have announced interest in building silos and warehouses in zone as well as in making investment in the production of the goods the raw materials of which are produced in Afghanistan, he concluded. |
Tuesday, July 30, 2019
Big Five trait theory Essay
A trait, this is a characteristic way in which an individual perceives, feels, believes or acts. We use trait to describe someone, whether he or she is an introvert, a petty nervous person, strongly attached to the family and whether they are very intelligent. Most psychologists, especially personologists are interested in finding what kind of traits that are broad and perhaps genetically based, as opposed to those that are peculiar and changes very easily. On the basis of psychoanalysis of personality theory, the big five personality traits are based on five broad dimensions of personality, and this has been discovered through empirical research, and they are categorized as; openness, conscientiousness, extraversion, agreeableness, and neuroticism (OCEAN). These are the descriptive model of a person’s personality (Barrick, & Mount, 1991). A number of theories do exist which attempts to describe the key traits of human being and one of the most common and earliest introduced is the theory that is concerned with the inborn, genetically determined traits known as temperaments; introduced by Sigmund Freud by the name of Carl Jung. However, this theory was further developed by Myers and Briggs C (Jung’s theory students) and developed a personality test based an Jung’s temperament which is now known as the Myers-Briggs Type Inventory (MBTI), which has actually become one of the most famous personality test of all time (Bagby, Marshall, & Georgiades, 2005). Quite often traits are seen as opposites, and the first set of this is contrast between introversion and extraversion, the first refers to the tendency of one preferring the world inside oneself, like shyness, distaste for social functions, and love of privacy while the latter extraversion is the tendency to look to the outside world and in specific, for one’s pleasures. These are individuals who are normally outgoing and enjoy social activities, and they are uncomfortable when they are alone. Many extraverts’ people, this makes introverts most times feel a bit put upon. In fact in our current society is very pro-extravert, to the point of seeing introversion as abnormal and funnily seeing shy people to be in need of therapy! But some cultures see extraverts as the oddballs (Barrick, & Mount, 1991). But whether one is introvert or extravert, one is either born with or not and remain that way for the rest of his/her life. It is therefore up to the task of an introvert to behave more like an extravert or as an extravert learn to behave more like an introvert, although it is not easy to switch between the two. Either, being an introvert or extravert is determined by a single gene, and this is something that is pretty unusual for more physical differences. They are the major issues in personality, development, and mental health, although there is currently no evidence for this (McCrae, & Costa, 1990). Furthermore, there is a contrast between sensing and intuiting people; because in sensing, it means getting all their information about life from their senses they therefore tend to be realistic, down-to-earth people, but they often tend to see everything in overly simplistic concrete, black or in white terms. While intuiting people tend to get their information from intuition, they therefore tend to be a little bit out of touch with the more solid aspects of reality; that is to say they are a little flakey, however, they might see â€Å"the big picture†behind the details better. Most intuition people are often artistic and sometimes philosophical. And because majority of people are sensing, they normally make intuiters feel rather lonely and unappreciated, and considering that our society tends to be distrustful of dreamers, artists, and intellectuals, even though other societies may be more appreciating (De Fruyt, McCrae, Szirmak, & Nagy, 2004). Secondly, there is a contrast between thinkers and feelers, for thinking people most times make their decisions on the basis of thinking, that is to say reasoning, logic and step-by-step problem solving and it works very well for physical problems, although it leaves some desires when dealing with situations that are complex like people. And for feeling people, they make their decisions based on their feelings, and this is a kind of intuition that works very well when dealing with people (McCrae, & Costa, 1990). Logistically, half of people are thinkers while the other half, are feelers; however, this proportion differ when looking at gender, because majority of males are thinkers while most women are feelers and this matches with even the old stereotypes and the recent research however, there is no any good reason to value thinking over feeling since each has its strengths and weaknesses. The controversy between judging and perceiving; judging people in most times according to Freud’s anal retentive types are neat, orderly, hardworking, always on time, and schedules things very carefully, and an example is a college professor, but perceiving people are more spontaneous for they prefer to do things as the spirit dictates them, they are perhaps more fun than judging but they tend not to get things done an example is college students (De Fruyt, McCrae, Szirmak, & Nagy, 2004). However in all the above discussions, it is also important at this point to look at neuroticism, where people tend to be very nervous, emotional sort of people. Although it does not necessary mean one is neurotic, it actually means that one is more likely to develop, problems that are associated with neuroticism such as phobias, obsessions, and compulsions, in fact these days low neuroticism is often known as emotional stability. And in relation to neuroticism is Psychoticism, and as the name itself suggests these are people with tendencies to psychosis, that is to say that they are more likely to have problems dealing with reality. Most often psychotic people have hallucinations and delusions like odd beliefs like these of being watered, perhaps by the CIA, or even by creatures on earth and other planets. Secondly, after extraversion-introversion, is emotional stability, and these are people who are not nervous and they are not emotional in short it is an opposite of the neuroticism. They don’t experience negative feelings like anxiety, anger or depression, although they are more likely to experience, one or tow of the emotions. These people are emotionally uncreative that is to say, they don’t respond emotionally to events that affect them and their reactions to most events are quite very normal. They are not more likely to interpret ordinary situations as threatening and also minor frustrations as hopelessly difficult. In addition, negative emotional reactions tend to persist for usually short periods of time, this means, they are often in a good mood. These problems in emotional regulations for these people diminish because of their ability to think clearly, decision making, and coping effectively with stress. In general these people tend to be calm, emotionally stable, and they are free from persistent of negative feelings (Barrick, & Mount, 1991). However, all the above five factors, and the latter two so far discussed show an influence from both hereditary and environment. During childhood and adolescent stages, a person’s ratings on these factor traits may change, with average levels of agreeableness and conscientiousness which typically increases while Extraversion neuroticism and openness decreases. But for most people after attaining 30 years stability rather than change becomes the general rule, there is remarkable stability during adulthood. But this does not mean that personality cannot change, given the altering circumstances in life or any efforts to do so, it actually means after attaining 30 all people generally do not change their personality very much. As regards to men and women they show remarkable differences in the above across cultures, women show good response to agreeableness and neuroticism domains, all the same, there is inmate gender differences in personality (McGhee, Ehrler, & Buckhalt, 2007). Conclusion This leaves the area of investigation to make a model of personality, because the big five personality traits are only empirical observations and not a theory; it therefore means that the observations of personality research still remains to be explained. And last but not least, is the downwards extension of the big five theory or the five factor model into childhood, because this will provide children’s social and emotional adjustments and also in academic achievement as they grow. This is because there are implications that, the structure of personality traits might be more differentiated in childhood than in adulthood (McGhee, Ehrler, & Buckhalt, 2007). References
Monday, July 29, 2019
Plato's _Meno_ discussion Dissertation Example | Topics and Well Written Essays - 250 words
Plato's _Meno_ discussion - Dissertation Example The change in perspective of the Athenians can be related to the accusations made against Socrates. By telling Meno to convince Anytus, the Athenians’ view of Socrates can change. His intention was in line with the Apology that is to present his virtues. He brought up the issue on the meaning of the concept of virtue to present himself as a person who has the knowledge about virtue. Another is the manner by which virtue can be achieved and taught. Socrates concluded in the end of Meno that virtue is a gift from God to the virtuous, which means that the concept is there for everyone to acquire but only the virtuous people have the capability to use it. What then are the specific benefits of the dialogue regarding virtue? The discussion regarding virtue can be considered beneficial to Socrates because through the dialogue, he was able to present himself as a person who knows the meaning of the concept of virtue. In addition to his apology, he was able to present his real charact er, which can be considered as the reason why he challenged Meno on convincing Anytus for the benefit of the Athenians. The said discussion on the other hand is significant to the readers as a trigger towards a deeper view on the general concept of virtue, which is important since the meaning of the word itself is often overlooked.
Sunday, July 28, 2019
Cervical Cancer and the Human Papilloma Virus Essay
Cervical Cancer and the Human Papilloma Virus - Essay Example Most of these cancers stem from infection with the human papillomavirus, although other host factors affect neoplastic progression following initial infection. Compared with other gynecologic malignancies, cervical cancer develops in a younger population of women. Thus, screening for this neoplasia with Pap smear sampling typically begins in adolescence or young adulthood. Most early cancers are asymptomatic, whereas symptoms of advancing cervical cancer may include bleeding, watery discharge, and signs associated with venous, lymphatic, neural, or ureteral compression. Diagnosis of cervical cancer usually follows colposcopic examination and histologic evaluation of cervical biopsies. Worldwide, cervical cancer is common, and ranks second among all malignancies for women (Parkin, 2005). In 2002, an estimated 493,000 new cases were identified globally and 274,000 deaths were recorded. In general, higher incidences are found in developing countries, and these countries contribute 83 percent of reported cases annually. Economically advantaged countries have significantly lower cervical cancer rates, and add only 3.6 percent of new cancers. This incidence disparity highlights successes achieved by cervical cancer screening programs in which Papanicolaou (Pap) smears are regularly obtained. There is considerable variation of incidences, screening, diagnosis, and treatment statistics throughout the world, but the trend of the disease is considered to be resulting mainly from financial and cultural characteristics affecting access to screening and treatment. The age at which cervical cancer develops is in general earlier than that of other gynecologic malignancies, and the median age at diagnosis ranges from 40 to 59 years. In women aged 20 to 39 years, cervical cancer is the second leading cause of cancer deaths. There are data that indicate the cervical cancer is a preventable disease, and in developed countries, such as, in the United States, where well established screening programmes exist, it is estimated that 30% of cervical cancer cases will occur in women who have never had a Pap test. In developing countries, this percentage approaches 60%. It is a matter to be reckoned that in spite of these statistics, the worldwide incidence of invasive disease is decreasing, and cervical cancer is being diagnosed earlier, leading to better survival rates. Worldwide data indicate that the mean age for cervical cancer is 47 years, and the distribution of cases is bimodal, with peaks at 35 to 39 years and 60 to 64 years of age. Risk Factors There are numerous risk factors for cervical cancer: young age at first intercourse (
Saturday, July 27, 2019
Marketing Limited Capital Resources Term Paper Example | Topics and Well Written Essays - 2500 words
Marketing Limited Capital Resources - Term Paper Example This is about marketing the company products through an efficient distribution channel. Indeed, the associated retailers, whole sellers, distributors, direct selling agents and business partners would personally influence their customers separately so that sales objectives could be accomplished. In simple words, the company’s marketers have to endorse this R&D through effective Push marketing of these tea brands. Promotional techniques such as free sachets, boxes of teabags, free cups of tea at densely populated public places taste, gift hampers etc. should be used to enhance brand awareness and recognition. Sales incentives such as discounts on bulk buying, periodic purchase schemes, commission on additional sales etc. should also be disbursed among distribution channel members so that they would use Push Marketing strategy to attain desired outcomes and accomplish sales targets. Customers will welcome innovated and differentiated tea products in top quality packaging with excellent taste. Once, they become satisfied with the trial or introductory packs, they will start switching from existing tea products to Newfoundland’s Bentley brand. In addition, the satisfying and happy customers will also increase awareness in their social networks, which will, of course, be called ‘marketing for free’. Indeed, the research has shown that peers may influence the buying behavior.   The launch of new tea flavors and seasonal blends may attract new segments, especially, customers from elite, upper – middle and lower – middle households with relatively high purchasing power. Also, consumers from these classes usually do not compromise over taste and quality, convenience, comfort etc. as well as they endorse the new ideas and innovations. The long-run benefits of this strategy in terms of value and relationship building will be higher because this will certainly help increase market share and future expansion.
Friday, July 26, 2019
If Accounting Is to Retain Any Credibility, Then Without Credibility Essay - 1
If Accounting Is to Retain Any Credibility, Then Without Credibility It Is Worthless - Essay Example The faithful representation of the economic phenomena may be a challenge at times for the accountant, it should always remain their goal. It is against Tinker’s prophetic confession that accounting policies ought to be chosen for their supposedly desirable economic consequences rather than their ability to depict relevant situations faithfully. Accountants are reporters just as journalists and they are therefore endowed with the task of reporting faithfully any financial transactions that the company engages in. In the recent years, the roles of the accountants has greatly changed, these changes are in line with the changing regulations and business laws though from research there are indicators that there is a perception gap between the profession and the public and this is with regards to trust. The major contributor towards this is the ignorance hence lack of understanding of the public of the roles of the accountants in business growth, which is a crucial component of econ omic growth and recovery. The credibility of the accounting information assumes that the accounting information does not comprise any significant error or subjectivism, therefore it faithfully presents image of the process or phenomena (Previts, Robinson & Chandar 2007). The conceptual frameworks upon which credibility is ensured comprises of detailed elements, which ensure the elements are appropriate in terms of content. It is therefore appropriate if the accounting information is objective that is the transactions and events are faithfully mirrored (Previts, Robinson & Chandar 2007). This means that the transactions and events reflect the true meaning and consequences of economic events alongside the legal requirements. The information has to be neutral i.e. avoid influencing a decision or issuing a judgment for the accomplishment of any pre-determined objective. The display of transactions faithfully in the primary elements, which ensures the credibility of the information, prov ided in the statements. This ensures a balance between the information provided numerically and in a described manner concerning the information’s inductive phenomena. For the sake of the generation of faithful information, there has to exists a transaction or an event which is embodied upon the balance sheet level regarding the display of the elements concerning the corporation’s assets, debts, and own capital (Sims & Quatro 2005).Â
Thursday, July 25, 2019
Macroeconomic Influences and Future Trends Essay
Macroeconomic Influences and Future Trends - Essay Example For instance, the effects of factors like gender, marital status or ethnicity could either be strong or weak depending on their interactions with each other. It is like they borrow something from other factors in order to reinforce the strength of their impacts. Income is important for one simple reason. It determines peoples capability to purchase health care products and services. Wealthy people or wealthy countries are in a better position to secure better health than those from poorer class and countries because they can afford it. Fuchs pointed this out when he explained the relationship between health and income in a cross country analysis, where it was found that life expectancy is related to Gross Domestic Product per capita (Fuchs, 2004, p. 655). The high income class or those people who have the purchasing power also exert influence in the performance of the health care market within several economic principles such as perfect competition. Consumers could help drive up demand for certain products and services. The fact is that strong and capable consumer sector means vibrant health care market that necessitates best performance from all stakeholders such as the government and health care producers. The economic status of countries is also significant in the differences in medical standards followed both in education and in practice. In higher income societies, the health care industry can reach its most ideal condition because most elements are present and working. Such capability also launches several variables such as political pressure. The collective strength of consumers could help shape policymaking as engagement or activism can assume the role of a pressure group. This is significant given the fact that governments h ave the power to intervene, control and regulate health care. In cases of budgetary gaps, for example, the macroeconomic conditions are significantly altered, say, when the government
Special Interest Tourism Report Essay Example | Topics and Well Written Essays - 2500 words
Special Interest Tourism Report - Essay Example Furthermore, the site defines tourism in various concepts in order to evaluate the preferences of the travellers. Moreover, the three prime elements associated with tourism, namely, consumer, product and supplier are discussed and classifications are provided where relevant. In addition, the site provides certain measures which should be taken care of by the tour operators especially while conducting adventurous tours such as wildlife tourism. Thus, the discussion can provide valuable insight to certain pertinent aspects related to wildlife tourism. Reference details: Allman, T. L. & et. al. 2009, ‘Exploring the motivations of base jumpers: extreme sport enthusiasts’, Journal of Sport & Tourism, vol. 14, no. 4, pp. 229-247. Source: Journal article. Access to item: Easy – Journal held on campus. Relevance to this form of Special Interest Tourism: The article will evaluate the motivational factors which persuade an individual’s desire to participate in advent urous sports. The researchers approached the participants of ‘Base jumping’ for evaluating the motivational factors. The sport includes activities such as parachuting from buildings, bridges and high cliffs, in which the participants’ lives are at risks. In other words, they voluntarily take risks in performing the activities. The study will thus evaluate the tendencies of the participants in taking such life-challenging risks. Furthermore, due to the nature of the sport, the findings will help to analyse the factors which influence people to take up wildlife tours which are also adventurous. Reference details: Bentley, T. A. & et. al. 2010, ‘Adventure and ecotourism safety in Queensland: operator experiences and practice’, Tourism Management, vol. 31, pp. 563-571. Source: Journal article. Access to item: Easy – Journal held on campus Relevance to this form of Special Interest Tourism: Although, wildlife tourism is adventurous and thrilling, c ertain amount of risks is involved with regards to safety. Therefore, the article focuses on identifying the probable injuries and safety management practices which could prevent the travellers. The authors have collected valuable information from the tour operators in order to implement safety practices in the future from preventing injury. The survey revealed that a low level of incidents occurred compared to slips or falls which are common in these types of wildlife tours. However, the tour operators stated that risk factors were not associated with physical injury, fluctuating climatic conditions and behavioural skills are the most considered risks factors. Thus, the article will provide a clear understanding of the safety practices which are useful in wildlife tourism. The safety measures will help to evaluate effectively the risk management practices which can be utilised to prevent physical injuries to the travellers. Reference details: Buckley, R 2009, Adventure tourism mana gement, Routledge, United Kingdom. Source: Book. Access to item: Easy – Book available on Internet. Relevance to this form of Special Interest Tourism: The study will identify the results attained by ecotourism in respect of environmental issues. Furthermore, the article consists of a framework which includes four types of mechanism; firstly, which has the ability to generate positive effects, secondly, factors reducing negative effects, thirdly, which have the potentials for increasing negative effects and lastly, the challenging issues that include scaling and mainstreaming. Moreover, the
Wednesday, July 24, 2019
Geology Questions. Sustainable development and resource management Essay
Geology Questions. Sustainable development and resource management - Essay Example Hubbert did not base his predication on feelings or emotions, he used a formula. He could prove what he was saying. It is looking like Hubbert was the only smart one that could face reality. 3. Many hydrothermal mineral deposits of copper, gold, silver, and other metals have been found in the countries bordering the Pacific Ocean. Can you offer an explanation for this remarkable concentration? If you were part of a team of exploration geologists looking for large copper deposits, where would you focus your search? Mineral deposits of copper, gold, silver, and other metals or ores are found in areas where the Earth’s crust has been pushed up or made by plate tectonics. Just like oil and coal are made by pressure in the earth. The ore is created by pressure in the crust. The Pacific Ocean has deep faults and plate tectonics pushing at the crust. For example, the earthquakes in California does not just cause destruction. It also causes ores to be created and pushed to the surface . If I was part of a team of exploration geologists looking for large copper deposits, I would look in plate eruptions on the ocean floor near magmatic arcs. 4. Given that we are now dependent on nonrenewable resources of energy and minerals, and that the world's population continues to increase, how do you think human societies will adjust in the future? Do we have a resource problem or a population problem (or both)? Human societies will have to learn to depend on renewable sources. If this is not possible, extinction would be a possibility. In order to survive humans will have to live off of renewable energy like wind, water, and other renewable sources. I do not believe humans will develop renewable resources until forced to.... Main questions of this article are: Oil production in the United States satisfies only half of the country's needs; the rest is imported. If imports were cut off, what changes would you expect to occur in your lifestyle? Investigate how geophysicist M. King Hubbert predicted in 1956 that annual U.S. oil production would peak in the early 1970s (the actual peak occurred in 1971). Also, investigate the debate over whether the same predictive technique can be applied to world oil supplies. When do you think world oil production will reach its peakâ€â€or has it done so already? Many hydrothermal mineral deposits of copper, gold, silver, and other metals have been found in the countries bordering the Pacific Ocean. Can you offer an explanation for this remarkable concentration? If you were part of a team of exploration geologists looking for large copper deposits, where would you focus your search? Given that we are now dependent on nonrenewable resources of energy and minerals, and that the world's population continues to increase, how do you think human societies will adjust in the future? Do we have a resource problem or a population problem (or both)? Some people think that sustainable development is not a useful concept, because it may be impossible to implementâ€â€or even to defineâ€â€in the case of nonrenewable resources. Others think that it is an extremely important concept, if only because it makes us think about the needs of future generations in planning resource management. What do you think? Author gives all answers upon given questions.
Tuesday, July 23, 2019
Organ Donation- How recipients are chosen and should donors be Research Paper
Organ Donation- How recipients are chosen and should donors be compensated - Research Paper Example Australia is a nation where most of the organs transplantations are carried out successfully (Benedetti, 21). â€Å"People of all ages and background can be used for the process of organ donation. If a person is under 18, then the parent or the guardian must give permission in order to become the donor. If an individual is 18 or older, then the person should be the donor by signing the donor card†(Petechuk, 67). The entire procedures that delegates organs to recipients, who entail them is formulated in a way, so that it is as fair and just as possible without any preferences or biases. The delegation of organs is guided along by protocols, which are mostly formed by the transplantation societies existing in countries. In particular, different groups manage the waiting lists depending on the organ, and the geographical area where the organ recipient resides. When an organ other than kidney is used for transplantation, then it is generally offered to transplant units in that pa rticular state and if there is no appropriate recipient, then the organ is offered to transplant units in another state and geographical jurisdiction, to promote parity (Humar, 31).
Monday, July 22, 2019
Towneley Cycle Story of Noah and Gill Essay Example for Free
Towneley Cycle Story of Noah and Gill Essay The Towneley cycle is a story line created in the seventeenth centaury with playwrights who expressed a significant amount of hatred against. Hatred was the major theme put forwad by the playwrights. Male superiority, is another element of the Towneley cycle as the as this stories portrayed the male as angelic representations of human beings whose only major problem were their wife’s who had to fully depend on their guidance. Settings The play Noah and Gill is depicting the age before Christ set in the period where the male were portrayed as angelic and holy. the duration where secularism was considered unclean and the women were considered to have to be under the control of men Characters Noah who is a man of God married to Gill. Noah constantly complains about his wife and in the play he is portrayed as holy. Second character in the play is Gill who plays Noah wife as nagging woman, who constantly causing stress to her husband and the same time seems shrewish. Plot development The story starts between two married partners Noah and Gill the plot develops from an ancient Christian traditional way of life. Surrounded by both the traditional and bibilical myths, the play holds a strong attraction to the relation with the way of life in the 17th century. To develop the story line the playwright borrows from new fields mostly the the themes expressing hate against women and the mere traditional way of life which are treated dramatically in the age before Christ (B. C) Symbolism There is a lot of use of symbolism in the story cycles as the women are used as that mark of weakness that constantly pulls down the male in the society while the male symbolizes the angelic pillar of the society. The male also symbolize authority that has to be followed by the female in the society so as to keep the balance in the society. Combination of the above styles creates the following When this elements are used in combination with each other we see the development of a storyline which symbolizes a mixture of the period Before Christ and the period during the 17th century marking a blend of two civilizations an ancient and a modern age civilization as the settings of its occurrence and the character presentation which shows perceptions of the 17th century reasoning. Aspects of the 17th century reflected by the story are the illustrations on how women were looked down upon in the 17th century and the hatred that was mated on women by the. The clothing used in the play also shows the marked difference in the belief system which the play is set up as it correlates with the 17th century way of life not the original Before Christ would be setting A classic story done in the settings of the early 17th centaury at the verge of a shift to secular acting from the more conservative Christian story line, illustrated in the Towneley cycle: Noah and Gill in the second shepherds play depicts women as saints which other readers have portrayed to illustrate women negatively but without expression of double standards in your reading it is found that women are not expressed as negatively as men in the story (Dane, 2000). In this play significant attention has not been paid to other women characters that appear in the cycle as they are important in the understanding of women the crucial women’s role in the plays. for example the women who have been virtually ignored in the production of the cycle include Mary Magdalene and even virgin Mary. The play write intentionally presents this women as shrews for example instead of choosing examples in the scriptures the playwright chooses to use fictional characters as in the case of Noah’s wife and Gill where Gill is his own creation (Grafstein, 2002). Hatred of women in the culture in those times is illustrated by the negative interpretation of the women characters. Through a recently carried out research it has been shown that the position of the women was not as bad as the misogyny has lead us to believe . As the women who expressed great hatred for women missed out on be best chances to picture women negatively. Instead of using Sarah in the play Abraham and Isaac to portray mans rebellion against God as originated from the woman scoffing the best picture could have been illustrated by Miriam treating Moses with contemptuous disregard (Kolberg, 2004). It’s also seen that despite the women of those times were oppressed they had a greater control of their lives than the women of the seventeenth century when this plays were written. The play recognizes the scoffing teachings as Noah complains of his wife and the general nature of women. During the first two thirds of the play the theme is centralized on Noah’s wife lack of respect for authority, this depicts her in comparison to the nature of the fallen angles and as materialistic and worldly. In the play Noah is presented angelic family head that has to bear with a stressful wife, who is simply another display of a woman needing the direction of the male. Women are also illustrated comically and more negatively than men. The writer came up with women in these stories to show that women were second class citizens in the eyes of God Reference Dane W. (2000) Collections Of the16th and 17 centurybest Stories Chicago: American Library Association Grafstein, Ann. (2002). Towneley Cycle Story: Noah and Gill. Mcgrawhill: New York. Peter ,Kolberg (2004) Towneley Cycle Story of Noah and Gill : Foundation inn the literary skills Longman publishers (2) 22-27
Sunday, July 21, 2019
International Market Strategy Of Nike
International Market Strategy Of Nike Nike is a global company based in United States which employed more than 30000 people across the globe. This paper will talk about Nikes global presence and how Nike has achieved success in past years. We will discuss some facts and figures. This essay will employ literature review to support the evidences in case of dynamic capabilities of Nike and its competitive abilities. Nike is currently facing competition with Reebok and Adidas therefore it should take remain with its strategy of consistency so that the customers will not be puzzled and should take advantage of its brand name. Nike has been involved in never stopping controversies due to sweat shops but due to its preventable actions it gained publicity and today Nike is a stable brand name all over the world. Introduction: This essay will critically evaluate Nikes current international strategy and help to identify Nikes current strengths, weaknesses, opportunity and threats. This essay will also consider the political, legal and cultural issues which Nike can face while implementing any strategies in international markets. This strategy will also consider the threats of entering into a new market and supply of sufficient funds and labour in terms of applying the strategy. Taking any strategy into consideration will also involve an impact analysis and risk, therefore, any potential consequences and levels of risk involved and how to overcome those risks will be covered in the next section. Another section will talk about the never ending controversies which Nike has been facing due to its manufacturing factories in low labour countries. What strategies Nike is applying to overcome this situation and some recommendation for Nike. Finally, the essay will analyse the competition in the selected market, strategy adapted by the competitors and how Nike uses its brand power strategies to anticipate such threats. Nike- A Truly Global Company: Nike is the world market leader in athletic shoes and apparel and operates in more than 200 countries. Europe, Asia, North and Latin America are the main markets in which Nike sells its products, which makes it a truly global organisation. According to Mintel, 20%of the U.S. athletic market is controlled by Nike. The main products of Nike include footwear, sports equipment, men and women clothing and accessories. Nike is established in 1972 by former university of Oregon star Phil Knight which is now one of the richest people in America. Instead of manufacturing Nike designs and markets its products, while contracting for their manufacture from 600 factories scattered all around the globe, that employ around 650,000 people. (L. Hill, 2009) Nike has seen many ups and downs in the market and understands the value co-creation with customers. Nike has customers around the globe and it remains informed and connected with its customers which gives Nike a new source of value. Nike understands the use of involving customers into the business and therefore offers internet sites where customers can share their interactions and experiences, can give their suggestions. Nike can build trust and relationships with Nike community, can learn directly from customers and provide customers what they want which enhances the brand. Qualitative and Quantitative Performance Measures: Let us consider the overall financial performance of Nike across the globe. For the year ended 30/11/2008, revenues rose 11% to $10.02B. Net income rose 4% to $1234.8B (www.nikebiz.com). These financial figures are reflection of great success of Nike in global market as these are taken after assuming the price rise in U.S. and all the changes in the currency exchange rates have taken into consideration. As, it is clear from the figures provided, the revenues have increased tremendously in the year 2008, implies a higher sale of footwear in all the international markets which is obviously a good point to note, because in the period of recession where all the economies are going down, an increase of 11% cannot be neglected. Improved hedge rates year after year leads to higher gross margin which are reflected in the net income which has increased by 4%. (www.forbes.com) Table 1: Financial data Sales Profits Market Value Employees Assets $ 13.2 Billion $ 1.1 Billion $23 Billion 250000 $8.6 Billion Table 1 above gives the insights of financial structure of Nike plc, as it is clear from the figures in table 1 that Nike is strong in financial terms due to which it can increase its business globally. Company has enough capital to implement any international market strategy for example advertising in international markets, providing better services to customers, invest in the new planning etc. Table 2 below indicates that the company is moderately efficient in doing the business. The current ratio of -3 implies that company has sufficient liquid capital to enforce new marketing strategies and extending its business. Invest in promotional activities will also be a good idea. A gearing ratio of barely 2% suggests that company has spare debt capacity which is another benefit because Nike can apply for a loan if it will be needed, however the current condition of the company is adequately equipped in financial and capital viewpoint. Net profit margin of 8.1% suggests that Nike is competent in converting sales to profit margin. Table 2: Ratios On the next page: Net P/E ROA ROE Current Div/Yield Earning/Share Gearing Profit Ratio Margin ($) 8.1% 18.1 14.3 23.2 -3 1.3 4.4 0.2 Growth rate of Nike is indicated in the table 3 below which shows constant steady sales over the past years. A growth rate of 15% in one year and 7% over the last 7 years suggests that Nike is a big player in the market and is constantly playing at the same position. Its sales are increasing day by day due to the market strategy it applies, and the popularity it gained by sponsoring celebrity such as Michael Jordan and Tiger Woods. Just Do It the marketing phrase of Nike is buzz in the town and its swoosh logo gives it that different identity. Table 3: Growth Rates 1 Year 7 Years Dividend % 37% 9.03% Revenue % 15% 7% Earnings per share % 26.8% 17.5% Dynamic Capabilities of Nike Plant and equipment are the assets whose performance can be measured but Noto (2007) argued that brand name, reputation, particular technology and corporate culture with accumulated consumer information are some of the intangible assets which cannot be measured but are invaluable for a firms competitive advantage. Moller et al. (2002) supported the argument and said that a tightly coordinated supply and channel net are the prerequisite to establish a position in the field and keen demand of the customer reflects the strong brands example of both are Nike and Dell. The most effective way to manage and upgrade existing capabilities and resources and to convert the key weakness into strengths is- to outsource. Noto (2007) said that most of the automobile companies have become increasingly selective to choose the activities to perform internally. He also explained that in the athletic shoes and clothing Nike has contracted out many functions such as manufacturing and logistics which Noto argued as a clever step to negate the impact of key weaknesses. Nike undertakes marketing, product design and overall system integration itself but outsourced the other units to be economical. Moller et al. (2002) suggest that Nike with other big companies such as Benetton, Dell and IKEA has a well specified supplier and distribution system which made them efficient in terms of rapid growth opportunity, time compression, production and access to a wider customer base. Eisenhardt et al. (2000) suggests that for the long term competitive advantage Nike could also use dynamic capabilities to enhance existing resource configuration. Anti-globalisation Campaigns against Nike For all of the successes Nike has gained, it has repeatedly accused due to lots of issues for more than a decade. Many a times Nike stores have been targeted by anti globalisation protestors. News organisations such as CBS and several non government organisations such as Global Exchange based in San Francisco criticised the working conditions in foreign factories that supply Nike. According to Gelder (2006), in the race of globalisation, Nike, Coca-Cola and McDonalds are some of the brands which have become the representative of the massive power of large corporations for the anti globalisation movement. A brand is perceived differently in different culture or markets so it could be very catchy for an organisation to build a global brand. An organisation should be aware about the external environments in which it functions and should be very sensitive about its internal culture. It is very unreasonable to say that one strategy will fit globally because the rules and regulations and circumstances are different in different countries (Moore, 2003). And to position a brand competently in a different country needs a great skill to understand all the circumstances. A new but forthcoming field of research in international market strategy can be represented by low-income markets. Most companies are unaware of the potential of these markets and therefore these markets remain unexplored. To better understand customer needs and market characteristics it is very important to develop established ties and alliances with traditional and non-traditional partners in that economy. (Hill, 2009) Although Nike is a U.S. established company but all of its manufacturing is done in low wage countries like Vietnam. Nike is accused of manufacturing its shoes under the sweatshop condition in Asian countries which make a large hue and cry among the media. CBS 48 hours news report that these sweatshops are conducting their activities in unpleasant and unhealthy conditions. Young workers are paid low wages to work long hours and are exposed continuously to toxic substances in factories which can lead to serious health impairment. A foundation financed by labour unions and low-wage countries in 1996 said that Air Jordans popular range of Nike sneakers were made by 11 year olds who are working for 14 cents per hour in Indonesia. A newsletter published by Global exchange argued that most of the shoes of Nike are manufactured in countries like China and Indonesia which has governments that forbid independent unions and set the minimum wages so low that does not provide basic necessity of one person. Douglas and Wind (1987) suggested that a careful analysis of the forces driving towards globalisation and the obstacles to this approach will help the company to assess where the most attractive opportunities and the companys differential advantage in exploiting these, appear to lie based on the strengths and weaknesses. Keeping that in mind, Nike has answered all these questions time to time with new strategies and cleared all the issues and moved efficiently to correct them. Nike has handled the negative publicity over the sweatshops very expeditiously. Nike came in front and took this social responsibility to make a code of conduct to improve the working condition and to improve the conditions of workers and it has amended it time to time. It was advantageous for Nike as well as it remains in the news and gave the publicity to Nike in a way. As Levitt (1983) said a global producers patronage expands exponentially, when he offers his low cost internationally. Levitt suggested that customers with local preferences are also attracted towards the lesser prices offered by global producers. So, it can be said that the strategy of standardisation does not only responds to the worldwide homogenised markets but also expands markets with aggressive lower pricing. Therefore, to establish good public relations Nike took some more steps. It commissioned Ernst Young, an independent organisation to audit its subcontractors overseas factories (Rourke, 2000). When four Indonesian subcontractors are refused to abide by the companys standard for wage levels and working condition, Nike terminated its relationship with them. Stout (1997) argued that this made a positive image of Nike in media and enhanced its public image in Asian countries. Later, Nike adopted a standard according to which a person with 17 years of age or more can work and workers have to prove their age by submitting 3 documents certifying their age (Lee, 2000). Hill (2009) suggests when a company expand itself globally it also consider its consumers benefits, consumers must be served with high quality and low priced products. Some consumers however, prefer those products which caused less harm to others or which are produced in their own country and this is called ethical factor. Consumers can get the best combination of price, quality and ethical factors if provided by relevant information. And Nike consumers get all the benefits from paying low wages to Asian workers. Levitt (1983) suggested that low price regardless of feature preferences and heavy promotion regardless of price, always attracts and influence customers. Macro- Environmental factors Now, PESTLE framework will help us to analyse the macro- environmental factors affecting Nikes international marketing strategies and its business performance. Firstly, the government action certainly will have a great influence. Being a sportswear industry Nike is highly labour intensive and majority of manufacturing is held in low wage countries. As Nike is operating in 4 different continents, the government legislations will be different for different countries. Nike should strictly follow the rules such as minimum wage and child labour; it will make Nike a more socially responsible organisation. A great impact on market strategy will be done by environmental factors. So, Nike should consider in which market to sell, how to reduce pollution and ensure fair terms of trade which are observed by suppliers. A key to implement international strategy could be the demographics and socio-cultural influences. In 2000, in the western economies a great issue of ageing affected the buyers choice as it could lead to change the demand from sportswear to comfort wear shoes. Now-a-days, growing health awareness will result in the demand of sports and fitness commodities (Moore, 2003). Another factor affecting marketing strategy could be the technology, which is improving everyday and never predictable. For marketing and selling Nike is already using Internet web mode, any future marketing strategy should consider telecommunications and information technology advancements as they can go on twitter, face book as these websites are mostly accessed by youngsters which could be the fan of Nike. Finally, if Nike wants to think about some acquisitions or merger, it should take into account the investigation by Competition Commission which could block its activities taking into consideration the government policies. Because as Duguid (2005) suggests that such kind of business acquisition will be against interest of consumers and can lead to monopoly. Nike should not forget suppliers of raw materials like rubber, leather and cotton etc. because shortage of supply can play a big role in setting the pricing policies and applying the market strategies. Nike should establish good relations with suppliers because they can affect business strategies. As Nike operates its business globally, any strategy can have different implication on different culture so it should consider the adaptability, feasibility and suitability by the local people of that country. Competition and Recommendation: Nike faces direct competition from Umbro, Reebok, Puma, and Adidas, which are in a way, the rivals of Nike because they sell the same products and target the same customer groups. The current acquisition of Reebok by Adidas makes this competition more intense. The deal creates a much bigger Adidas a company of $12 billion against $14 billion of Nike. (Carr, 2005) However, both the brands Adidas and Reebok are very different in their culture; Reebok is more lifestyle brand than Adidas. Obviously, this deal will increase the amount of money spent on advertising from both the companies. But, in the past years, Nike succeeded because it didnt confuse its customers and even after acquisitions with skateboard it support its own brand and expand its parent reach without confusing customers. Karpin and Voola (2008) believe that consistency is the key aspect of brand management in the international context. Burghausen and Fan (2002) also supported him by arguing that consistency should not lead to complacency, and management should only make changes when a relevant opportunity is identified. Nike has the ability to influence a DIBC (Dynamic International Branding Capability) to shape the market opportunities around the brand. DIBC is the ability to manage the international branding process as a dynamic capability. So Nike should follow this strategy in future and try to remain dominant over its rivals through the marketing strategy. Nike has always come up with some innovative ideas. The differentiation strategy of Nike is quite competitive so Nike should ensure any international marketing strategy it applies should enhance its superior brand name. Implementation of brand differentiation strategy is allowed by Nikes brand name which is a tangible but important factor to ensure future success and maintain its current leadership and market share. Differentiation is one of the bases which allow Nike to gain competitive advantage. In general, Nike has used all the marketing campaigns possible in the past but it should consider the availability of resources in the different country. As Douglas and Wind (1987) suggested that one standardised strategy may be hampered due do the differences in the marketing infrastructure from one country to another. These may for example include differences in the availability and reach of various promotional media, in the availability of certain distribution channels, or retail institutions or in the existence and efficiency of the communication and transportation network. Such factors therefore may require considerable adaptation of strategy of local market conditions. The type of media available as well as their reach and effectiveness differ from country to country. For instance TV advertising, while a major medium in US, Japan and Australia, is not permitted in Scandinavian countries. Where TV advertising is permitted it may reach only a limited number of households, due to limited ownership of TVs as for example in South Africa, Nigeria or Indonesia. Similarly, in countries with high level of illiteracy the effectiveness of print media is severely limited. (Douglas and Wind, 1987) According to Levitt (1983), through supplying global markets Nike could achieve considerable economies of scale in production and marketing. He suggested that for high quality of products most of the people around the world are ready to compromise their preferences in product features, functions and design. Conclusion: Finally, Nike is a traditional product centric organisation but product was the end point of the consumer experience in past but, today it is the starting point. So, Nike should adopt a strategy to build customer relationship on a scale and scope as never before.
Product analysis of Nestle
Product analysis of Nestle Nestlà © is the largest food company in the world, marketing over 8,500 brands and 30,000 products. It operates nearly 500 factories across 5 continents and employs over 200,000 employees worldwide. As the World Food Company, Nestlà © is the provider of the best food for whatever time of day and for whatever time of your life. Nestlà © RD Singapore plays an important role in the development of products for Nestlà © Nutrition, with focus on creating products with micronutrient fortification to address deficiencies. Nestlà © has an extensive product mix targeted at many different segments of the market. The chosen product category for in-depth analysis is Nestlà © milk products, which is targeted at parents of young children (age 1 5) and health conscious adult consumers who desire to retain heart and bone health. In the adult category in specific, the functional milks offer a range of functional benefits, from cholesterol management and heart health to bone health. A product mix is the set of all products a particular seller offers for sale. A product mix consists of various product lines and has a certain width, length, depth, and consistency. The table below shows the product-mix width and product-line length for Nestlà © products in Singapore. Product-Mix Width Baby Foods Milk Cereals Chilled Dairy Ice Cream Confec-tionery Choco-lates Beverages Culinary/ Foods Healthcare Nutrition Perfor-mance Nutrition Pet Care Product Line Length Junior Foods Growing Up Milk Breakfast Cereals Yogurt Drink Drumstick Kit Kat Milo Maggi Noodles Nutren PowerBar ALPO Dog Food Infant Cereals Full Cream Milk Yogurt MatKool Milkybar Nescafe Maggi Porridges Peptamen Pro Plan Dry Food Adult Milk Take Home Tubs Crunch Maggi Stock Nestle Ice Cream Smarties Sauces Seasonings Potong Milo Yang Sheng Le Nestle Gold Recipe Collections Uncle Tobys The width of a product mix refers to how many different product lines the company carries. Nestlà ©s range of product lines includes baby foods, milk, cereals, dairy products, confectionery, ice cream and chocolates, culinary foods and pet care products. Nestlà © also provides a broad range of nutritional and flavored beverages and offers product line with specific nutritional functions. The length of a product mix refers to the total number of items in the mix. Nestlà © had an average product length of 2.8. Within the range of Nestlà ©s milk products include growing up milk, full cream, filled milk and adult milk. The depth of a product mix refers to how many variants are offered of each product in the line. For instance, Nestlà © adult milk comes in two functional forms (bone and heart health). The consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Nestlà ©s product lines are consistent insofar as they are consumer goods that go through the same distribution channels. Company can expand its business in four ways: it can add new product lines, thus widening its product mix; it can lengthen each product line; it can add more product variants to each product and deepen its product mix; or it can pursue more product-line consistency. To reach our targeted market, Nestlà © can add new product line in the area of elderly health food, thus widening its product mix. In Singapore, the National Mental Health Survey (NMHS) conducted in 2003 reported a prevalence of dementia among the elderly as 5.2% for > 60 years, 6.0% for > 65 years, and 13.9% for > 75 years. Health Minister Khaw Boon Wan expects the numbers to double by year 2020. According to research, nutritional deficiencies in elderly are one of the factors influencing their cognitive functioning. In the article Many over-50s not eating properly (The Straits Times, September 2, 2010), the columnist shared a recent survey results indicating that older Singaporeans are not getting enough nutrition, with only 1 per cent of 421 respondents aged 50 years old and above have a balanced diet that meets the recommendations of the Health Promotion Board (HPB). Contrary to common belief, dementia is not an inevitable part of the ageing process and preventive and protective factors can help reduce the risk or delay the onset of dementia (Health Promotion Board). The best way to fight dementia is to maintain a good cognitive function and having a healthy and balanced diet is essential. There is a growing need and market for Nestlà © to produce brain-healthy functional foods targeted at the segment of the silver market who desire to retain memory, brain health and have a balanced diet. In Singapore, although there are already a number of brain health supplements targeted at the elderly, fortified food products aimed at this group are lacking. The first reason why Nestlà ©s product may be modified to reach the targeted segment is because Nestlà © Research Centre (NRC) is internationally renowned for its work in the food and nutritional sciences. For instance, as milk is particularly sensitive to heat, Nestlà © developed a soft sterilization of milk that protects the delicate amino acid, lysine and etc in their dairy products. In the article Brain food (The Business Times, December 02, 2009), Fernando Gomez-Pinilla, a professor of neurosurgery and physiological science at UCLA Medical School shared his findings on how dietary factors affect brain function. And he emphasized that Omega-3 fatty acids, with DHA are essential for normal brain function, and has been proven to enhance synaptic plasticity. Through Prof Gomezs exploration, he has proven that folates and antioxidants also helped reduce age-related decline in cognitive function. Presently, Nestlà © offers different milk products fortified with iron, zinc, vitamin A and other micronutrients aimed at addressing specific health deficiencies and they have existing product such as NESTLÉ ® NAN ® infant milk formula that contains DHA and ARA, two important ingredients that support brain development of young children. Nestlà © Research teams can work on improving the ingredients used in their existing products and offer milk products fortified with Omega-3 fatty acids, folates and antioxidants aimed at maintaining the cognitive function of the aging population. What is needed is a marketing effort, advertising the new range of products as brain-boosting functional food to the elderly. Next, Nestlà © had distinctive product lines catering to the needs of infant, young children; adults who are concerned with their health; and athletics who wants a performance boost. Nestlà © RD Singapore has always been focusing on creating products with micronutrient fortification to address deficiencies, therefore, with Nestlà ©s expertise in the field and food and nutritional sciences, they can aim to develop an additional product line with a range of milk products cater for the management of elderly health, besides, the development of brain healthy fortified food is for the benefit of the aging population in Singapore. In the longer run, Nestlà © can also introduce a range of new food products such as elderly snacks, healthy food and drinks and healthier culinary products with a different positioning and target the different segments of the silver market. Question 2 (18 marks) In this section, I will move on to discuss how Nestlà © currently makes use of the marketing mix concepts of pricing, promotion and distribution channels to reach its key target market for Nestlà © adult milk products in specific. Their adult milk products are targeted at health-conscious adult consumers who desire to retain heart and bone health. Price is the one element of the marketing mix that produces revenue and communicates to the market the companys intended value positioning of its product or brand. Nestlà ©s consumers range from the poorest to the wealthiest, and those seeking for convenience food or specific alternatives with perceived consumer benefits. These offer opportunities for them to provide high quality nutritious products. (Nestle Management Report, 2007). Nestlà © has adopted value pricing through winning loyal customers by charging a fairly low price for a high-quality offering. For instance, Nestlà © targets the lower income group through their Popularly Positioned Products (PPP) strategy, which focuses on creating items that are both highly nutritious and affordable on a daily basis for low-income consumers. Value pricing involves re-engineering their companys operations to become a low-cost producer. Nestlà © set strategic price points for their products, considering the fact that those with lower incomes have an even greater need for highly nutritious foods. (Nestle Management Report, 2007). Nestlà © had developed product lines rather than single products and introduce price steps, known as their multi-price point strategy, aimed at capturing all market opportunities. In this way, their targeted consumers are able to trade up and down without trading out of Nestlà ©s products. An illustration of their multi-price point strategy for a packet of 900g of adult milk within the product line is estimated as follow: Nestlà © also stimulate purchase of their milk products through various promotional pricing. For instance, the Nestlà © milk powder promotion at FairPrice offers a redemption of $10 NTUC FairPrice gift vouchers when customer accumulate $100 worth of Nestlà © milk powders purchase. The promotion encourages purchase of Nestlà © milk products within a specified time. Nestlà © also establish special prices in certain events to draw more customers. Nestlà © had an unmatched geographic presence in many markets, including emerging markets. Nestlà © has created very close relationships between their brands and their consumers as well as an in-depth understanding of their consumers and an expertise in related trends. This has also enabled Nestlà © to develop local management teams, build local manufacturing and RD and establish local supply-chain initiatives including long-term relationships with suppliers. Internationally, Nestlà ©s milk product is available in more than 100 countries throughout the World. (Nestle Management Report, 2007) Nestlà © used intensive distribution strategy by placing their milk products in as many outlets as possible, knowing that their targeted consumer requires a great deal of location convenience. Intensive distribution increases product availability. In Singapore, we can find Nestlà ©s milk product in popular outlets like convenience stores, pharmacies, and all leading supermarkets. These places are situated within 10 minutes walking distance from consumers homes. Marketing communications is the means by which firms attempt to inform, persuade, and remind consumers about the products and brands that they sell and Nestlà © enhance consumer communication with nutritional messaging. The marketing communications mix consists of six major modes of communication: advertising; sales promotion; events and experiences; public relations and publicity; direct marketing; and personal selling. Advertising can be used to build up a long-term image for a product or trigger quick sales. Nestlà © employed the used of various media and methods to promote their milk products. Just recently, they started an integrated print/radio ad for Nestlà © Nesvita Omega plus Acticol milk, advertising it as Singapores 1st and only milk with plant sterols which are shown to lower blood cholesterol. Consumers have been hearing on the radios and seeing in the papers about the benefit of having a lower cholesterol levels associated with consuming Nesvita Omega plus Acticol mi lk daily. Nestlà © also drew attention to their products by arranging special events. Nestlà © held a health exhibition Nestlà © Presents Health and You 2010 which caters for the young and old. They had activities which appealed to all in the family at the event, including free cholesterol and bone density checks by Nestlà © Nesvita Omega plus Acticol for the health conscious and health seminars and talks by health professionals, nutritionists and doctors. In addition, Nestlà © had a strategic partnership with Singapore Heart Foundation (SHF) known as Love Your Heart. The partnership allows Nestlà © to carry the SHF logo on the Nestlà © Omega Plus range, endorsing it as the preferred adult milk choice as it has the added benefit of heart health as well as calcium for bone health. Nestlà © also promotes heart health through the media, such as the Cholesterol Challenge in which the public are invited to lower their bad cholesterol. By becoming part of a special and more personally releva nt moment in consumers lives, Nestlà ©s involvement with events broadened and deepened the relationship with their target market. Question 3 (28 marks) The brand name for our new product is Nestlà © MindFit Silver, a fortified milk powder offering benefits as follow: maintain the cognitive function of elderly by slowing down and stabilizing age-related brain decline and provide specific nutritional food value for a balanced diet. Our target segment of the silver market for the Nestlà © MindFit Silver is elderly who desire to retain memory, brain health and have a balanced diet. This segment can be described demographically by age (50-55 and older). Nestlà © strategy is based on a positioning of product differentiation. Product is the first and most important element of the marketing mix. Packaging is a major styling weapon that provides the buyers first encounter with the product and is capable of either turning the buyer on or off (Kotler et al, 2009). Packaging is defined as all the activities of designing and producing the container for a product. We will introduce elegant gold and silver-trim packaging container as we wanted a sophisticated-looking package that reflects the quality of Nestlà © MindFit Silver. A good packaging helps to identify our brand and convey descriptive and persuasive information to our target consumers. Functionally, structural design is crucial. We make out that resealability, freshness and easy-to-open and close packaging are of huge importance to the elderly consumers, and has incorporated these packaging innovations in our new product. The label on our package will carry our brand name, logo and the Nestlà © nutritional compass that provides our consumers with tips and nutritional facts that guide them towards informed choices about their diet. We will also have a picture of a sharp-looking senior ambassador in his 50s on the product label; this makes it easier for the elderly to distinguish our product from other brands on the shelves. Pricing decisions must be consistent with the firms marketing strategy, target markets, and brand positioning. The Nestlà © MindFit Silver will be introduced at $18 estimated retail price per 400g tin and we will use several pricing techniques to stimulate purchases. In the first 6 months of product launch, we will offer a cash rebates of $4 to draw more first-time customers. We expect to come up with more variations of the Nestlà © MindFit Silver, such as cereals, infusion of more flavorings and priced them differently to meet the needs of more consumers. We will also establish special prices in conjunction with HPBs dementia campaign to draw more customers. Marketing channels are sets of interdependent organizations involved in the process of making a product available for use or consumption. Our channel strategy is to use selective distribution, marketing Nestlà © MindFit Silver through Hospital pharmacies, selected Unity Pharmacies, Guardian and Watsons stores, selected NTUC Fairprice, and selected Cold Storage outlets. By doing so, we can gain adequate market coverage with more control and less cost than intensive distribution. As we are targeting the elderly consumers, we implemented home delivery as an additional point of access. This is because we understand that some elderly has difficulty going out to buy groceries due to health problems. Since the awareness of nutrition service for cognitive health is our objective, other channels of distribution could include local broadcast media or public forums at community centre. Place should take into account the convenience of the product to the consumer and where the consumer can obta in it most readily. In support of channel partners, we will provide full-color posters displaying the picture and key benefits of Nestlà © MindFit Silver. Our training staff will work with retail sales personnel to explain the benefit of the product. Finally, we plan to arrange special payment terms for retailers that place volume orders with us. Marketers need to creatively employ multiple forms of communications to effectively reach and influence target markets. The marketing communications mix consists of six major modes of communication: advertising; sales promotion; events and experiences; public relations and publicity; direct marketing; and personal selling. We will make use of advertising; sales promotion; events and experiences; public relations and publicity to market Nestlà © MindFit Silver to the targeted segment of the silver market. We will start an integrated television, print and radio ads targeting the elderly. TV advertising is an effective means of vividly demonstrating our product attributes and persuasively explaining their corresponding benefits to the elderly. Our TV ad will show a smart looking elderly man sharing with his friends about the benefits of Nestlà © MindFit Silver, and how the milk product help him to stay sharp and alert. This is a creative way to reinforce the message that Nestlà © MindFit Silver help maintain the cognitive functions in elderly. Out print ads on newspaper and magazines can provide much more product details and can also effectively communicate user and usage imagery. Our radio ad will add a tag line promoting the Nestlà © MindFit Silver as a brain healthy food for the aged parents. As the multimedia advertising efforts continues, we will also distribute new point-of-purchase displays to support our retailers and increase the number of spontaneous buying decision. We will add consumer sales promotions such as distributing samples to elderly at the store and we will organize contest offering prizes such as cash and holiday trips as a result of purchasing our products within the specified time period. We will also participate in the 50plus Expo, a consumer fair for the elderly organized by the Council for Third Age. The expo is targeted for those aged 50 and above and is devoted to shopping, performances, talks, demonstrations and more. We will educate consumers on the benefits of drinking Nestlà © MindFit Silver as a daily healthy beverage and at the same time, generate channel support for our product launch. Nestlà © has been actively involved in sponsorships of a variety of causes. A sponsored event must meet the marketing objectives and communication strategy, and the audience delivered by the event must match the target market of our product. Nestlà © will sponsor the Health Promotion Board (HPB)s Dementia Awareness Campaign. To raise awareness of dementia, HPB has air on Channel 8 and Suria a short film on dementia that is being directed by local director, Royston Tan. Other activities in conjunction with the campaign include informative talks held at Tan Tock Seng Hospital, shopping centre, hotels, and public library. Nestlà © can strategically identify itself at the events using banners and signs advertising Nestlà © MindFit Silver as the top brain food choice for active seniors. Nestlà © will also provide free product samples at the events to generate buying crowds. Social network such as Facebook has become an important force in marketing. A key aspect of social networks is word of mouth. Consumers talk about dozens of brands each day and Facebook offer exposure and the targeted market are more likely to spread the brand message. IT classes have opened up a whole new world for the elderly who learn how to surf internet and use Facebook and these elderly are becoming more internet savvy and Facebook is a popular social network among them. To reach our targeted market, we will set up a Facebook page for Nestlà © MindFit Silver, and will post updates on our latest promotions, contests, events and generate thread discussion. Our aim is that more elderly can be linked to our Facebook page, to learn more about our products, and share their feedback on our product. We believed that an integrated marketing communications (IMC) can produce stronger message consistency and greater sales impacts as it forces management to think about every way the customers comes in contact with our product. IMC should improve our companys ability to reach the right customers with the right messages at the right time and in the right place. (Kotler et al, 2009).
Saturday, July 20, 2019
Entangled and Entraped in Samuel Becketts Waiting for Godot :: Waiting for Godot Essays
Entangled and Entraped in Samuel Beckett's Waiting for Godot   Set against the barren dramatic landscape of Samuel Beckett's "Waiting for Godot", humanity seems to exist with an interconnected, interdependent, and interchangeable set of relations. Early in the play Beckett introduces the tether as a central metaphor in order to explore the moral, social, and existential implications of this complex web of relations. Pozzo and Lucky are literally tied to one another. Though less tangible, Vladimir and Estragon are joined by an equally powerful emotional bond. Ultimately, even the relationship which defines the motion (or lack thereof) of the entire play, the connection between Godot and Vladimir and Estragon, is described as a form of bondage. Vladimir and Estragon admit that their fate is ultimately tied to the will of Godot.             At first glance, the rope looped around Lucky's neck and held by Pozzo delineates a fairly clear relationship of power: Pozzo is dominant and Lucky is submissive. While Pozzo does seem to revel in his position of authority, it becomes apparent that the relationship is more involved than it seems. Pozzo tries to explain that Lucky "wants to mollify me so that I'll give up the idea of parting with him" (I, 21). By enslaving himself to Pozzo's wishes, Lucky hopes to ensure the continuation of their relationship. While Pozzo is aware that he is being manipulated, he also states, "You can't drive such creatures away. The best thing to do would be to kill them" (I, 21). Yet all Pozzo's efforts to sever their tie are unsuccessful. In fact, when they reappear in Act II, the rope between the two has shortened and Pozzo is now blind. In a very real, very substantial manner Pozzo has become more dependent on Lucky. Their bond is thus simultaneous ly strengthened and convoluted.            Though their connection might lack a tangible symbol, the link between Vladimir and Estragon is no less real or complex. Beckett is able to place both pairs under the common roof of humanity. Pozzo acknowledges that Vladimir and Estragon "are human beings none the less... of the same species as myself" (I, 15). Vladimir and Estragon seem to depend on one another at a more visceral and emotional level, however. There is both love and revulsion between them. Both realize that their relationship is an obstacle to individual happiness, and yet both become desperate at the thought of a solitary existence.
Friday, July 19, 2019
Capital Punishment is Necessary :: Papers
Capital Punishment is Necessary Capital punishment is necessary in order for justice to prevail. Capital punishment is the execution of criminals for committing crimes that is in regard as so bad that death is the only acceptable punishment. Capital punishment servers to lower the murder rate, but also has value as a form of retribution. Its fairness is determined by the judicial system. As a form of punishment, it saves money when compared to a life sentence. The death penalty deters murder and puts the fear of death into would be killers. A person is less likely to kill, if he fears a possible sentence for his action. Another way the death penalty may help deter murder is the fact that if the killer is death, he or she will not be able to kill again. There are two different opinions on the death penalty. There are those who think that murders deserve to live and serve a life sentence in jail, and those who are supporters of the death penalty as a form of revenge. Both groups want to make examples out of offenders so that the threat of death will be enough to deter from capitol offenses. Some people prefer to give the murder life in prison. Others argue that the punishment does not out the crime. In support of their position, they point the fact that many prisoners do not serve their full sentence. Some prisoners even live very comfortable. Thus burdening taxpayers with the cost of their incarceration some people feel that it is ok and others feel that criminals live in prison off of other people's hard money. In the ending, criminals must think about consequences before they kill someone. To give a killer the death penalty would reassure the family of victims as well as the problems.
Thursday, July 18, 2019
The Guilt of Macbeth and Lady Macbeth Essay -- William Shakespeare
The Guilt of Macbeth and Lady Macbeth Guilt is a very strong and uncomfortable feeling that often results from one’s own actions. This strong emotion is one of the theme ideas in William Shakespeare, â€Å"Macbeth†. Both Macbeth and Lady Macbeth feel guilt, but they react in different ways. Guilt hardens Macbeth, but cause Lady Macbeth to commit suicide. As Macbeth shrives to success guilt overcome’s Macbeth where he can no longer think straight. Initially Macbeth planned was to kill Duncan but it wasn’t enough he also had to kill Banquo and Macduff’s family. On the other hand Lady Macbeth had to call upon the weird sister to unsexed her so she had no true feeling towards anything as if she was a man. However, the true guilt of the murder can fall on either Lady Macbeth or Macbeth. Perhaps one of the strongest obvious evidence that show guilt, is how it affects lady Macbeth, how she couldn’t handle it any longer, and that was the reason of her death. Lady Macbeth realizes that nothing could ever get rid of the smell of the blood and the guilt caused by all the murders committed by Macbeth. â€Å"Here’s is the smell of blood still. All the perfumes of Arabia will not sweeten this little hand. O, O, O!’’, (V, I, 53-55) It’s also shown here that she feels responsible for every person her Husband killed. The guilt of Duncan's murder can be placed firmly on the hand on Lady Macbeth. Lady Macbeth wants the murder of Duncan for her own gains. Given the present situation, she is hungry for power. The weird sisters predicted that Macbeth would be king. This means that the obvious result would be Lady Macbeth will be queen. Instead of waiting for Duncan to die naturally or to be killed by someone else, she forces the task onto Ma cbeth. .. ...d her children be murdered. As Macduff reaches England he hears the news and grief and vow revenge upon Macbeth. Although the tragic hero Macbeth physically committed the crime, it was Lady Macbeth that pushed him to his limits of rational thought and essentially made fun of him to lower his esteem. With Macbeth's defenses down, it was an easy task for Lady Macbeth to influence Duncan's murder and make up an excuse as to why she could not do it herself. The Quotes and explanations used throughout this essay, built up proof that guilt plays a large role in motivating Macbeth. Guilty feelings were brought out through the character’s actions and responses, until the very fatal end were they wishes none of all this ever happened. Works Cited Shakespeare, William. Tragedy of Macbeth . Ed. Barbara Mowat and Paul Warstine. New York: Washington Press, 1992.
In Cold Blood
Truman Capote was born in New Orleans in 1925, a harsh time in America. He was brought up in an amalgamation of places in the South of America, moving among New Orleans, Alabama and New Georgia. He began writing stories at the age of fourteen, depending on the seasonal changes. He later went on to work for the New Yorker after having left school at fifteen. He soon became renowned as the author of the celebrated Breakfast at Tiffany’s. Finally, he published his masterpiece, In Cold Blood, which is most certainly a work of art that changed the nature of writing for all time to come. The novel is filled with contrasting themes, ranging between moments of sombreness and cheeriness, invoking various emotions when reading the non-fictional novel. The novel revolves around the lives of the infamous murderers, Richard Eugene Hickock and Perry Edward Smith and the story of how they murdered four innocent people, known as the Clutter family. This essay will explore the relationship between character and theme presented in In Cold Blood, referring specifically to the characters of Dick Hickock and Perry Smith, assessing the question about whether the characters are portrayed empathetically or as ruthless murderers, the theme of light versus dark being represented in each of these two characters. The contrast drawn between Dick and Perry and the Clutter family will be shown with reference to minor characters that influence the reader’s perceptions of the characters, as well as the effect of narrative scope on the novel. Firstly, Perry was born, â€Å"Perry Edward Smith Oct. 27 1928 in Huntington, Elko County, Nevada, which is situated way out in the boon docks, so to speak†¦ in 1929 [his] family had ventured to Juneau, Alaska†(Capote 274). He had not had a normal upbringing. His mother left his father at a young age and moved around the country without real love, friends or a proper grounding. Perry lived in a nunnery at one stage of his childhood where he was severely beaten to the stage of near death from drowning incidents caused by a certain nun. Therefore, it is no wonder that he felt as though the world was against him. Moreover, â€Å"Sitting, [Perry] seemed a more than normal-sized man, a powerful man, with the shoulders, the arms, the thick, crouching torso of a weight-lifter†but he was disproportionately structured, â€Å"when he stood up he was no taller than a 12-year-old child†(Capote 27). It is this that is ominously foreboding of his personality. At a first glance he seems to be grotesquely large and well-built, but further inspection allows one realise that he is merely, â€Å"overblown and muscle bound†(Capote 27). The same thought process is attached to his inner qualities; he seems at first, with his boyishly good-looks, to be soft and sweet, a part Indian and a part Irishmen to be a placid romantic. One would never assume at first that Perry is a cold-blooded killer. Instead, one would think the opposite with him being so caring of animals such a squirrels, enjoying the company of children and being an excellent artist and skilled guitar player – â€Å"With the aid of his guitar, Perry had [often] hung himself into a happy humour. He knew the lyrics of some two hundred hymns and ballads – a repertoire ranging [endlessly]†(Capote 59) But, through further analysis one finds that, â€Å"In some ways old Perry was â€Å"spooky as hell††¦ He could slide into a fury†¦ â€Å"He might be ready to kill you, but you’d never know it, not to look at or listen to. ††(Capote 116) What was really going on with Perry, whether he was anxious or nervous, scared or ireful – even with his anxiety causing his blood to bubble, it was almost assured that he would remain cool, calm and collected on the outside, â€Å"with eyes serene and slightly sleepy†(Capote 116). Therefore, Perry had a, â€Å"doom against which virtue was no defense†(Capote 185). He â€Å"had such a rotten life†(Capote 306). In many ways Perry is portrayed in an array of varying degrees of passivity and iniquity. It is then true to state that, â€Å"‘the path of the righteous man is beset on all sides with the iniquities of the selfish and the tyranny of evil men†(Jackson). He was in no doubt destined to the awful vengeance that was incurred upon him – death by hanging from the neck. In contrast to this, Dick Hickock lived a much better life than what Perry did; he lived a somewhat average middle-class lifestyle. As a child he eceived much love from his parents and at one stage received a bicycle for his birthday, which he was indeed very proud of. He partook in most sports and achieved highly even being given a scholarship to go to college (which he did not accept). Instead, he started working and married a young but pretty girl who was above his standards, and even though this was the case, they had children together. Furthermor e, Dick honestly thought of himself as, â€Å"a normal. And Dick meant what he said. He thought of himself as balanced, as sane as anyone – maybe a bit smarter than the average fellow†¦ (Capote 116) He too, at first, seems to be kind hearted as he tends to smile somewhat and make jokes. But with his harmless jokes come harmful ones too, such as in the closing moments of the court case where both Dick and Perry laughed loudly at Dick’s comment of, â€Å"No chicken-hearted jurors, they†! (Capote 307) Moreover, Dick’s truly evil side is portrayed when he speaks of his lust for young adolescents and his paedophiliac propensities. He openly claims that he, â€Å"never [gave] any thought to whether it is right or wrong†(Capote 278). This act in itself is worthy of maximum penalty and coupled with assisted murder of first degree on four counts it is no doubt that he too be destined to the ultimate punishment – death by hanging from the neck. One of the reasons why the novel is so appealing is the nature of its impartiality; in the partnership of Dick and Perry they are both portrayed empathetically as well as like ruthless killers. Throughout the novel there are minor characters that ensure that one feels empathy at times toward the dire-stricken duo and at other times one will feel detestation and abhorrence toward the cowardly couple. With regards to Perry one feels compassion for him when he explains the horrors of his childhood, the way in which he was so often mistreated and misguided and lost out on so many important aspects of growing up that would normally lead to living a normal life. Perry Smith wanted to go to college and receive a proper education and was most jealous of former in-mate Lowell Lee Andrews who had what he desired, despising him for it. One might feel sorry for him insofar that he suffers from pain in his legs as a result of a motorcycle accident and resultantly became an addict of aspirin. One might even be envious of him for he is full of wisdom, being opposed to conventionalism for, â€Å"there is considerable hypocrisy in conventionalism†(Capote 150) and for being so artistically and musically inclined. It is Perry’s father, Tex John Smith, and his friends, Donald Cullivan and Willie-Jay? On the other hand, though it need not be mentioned why, one feels utter distaste towards such a felon for his heinous crimes are unspeakable and his lack of remorse is most certainly worthy of hatred and the label of ‘a cold-blooded killer’. Perry’s cold-bloodedness is most clearly portrayed when he openly exclaims, â€Å"[he] didn’t want to harm [Herb Clutter]. [He] thought he was a very nice gentleman. Soft-spoken. [He] thought so right up to the moment [he] cut his throat. †(Capote, 246). With regards to Dick, one would also be inclined to think kindly of him because he is a clever and quirky man, always â€Å"quick with a joke, or to light up [one’s] smoke†(Joel). He would hardly be seen without a smile and to be quite charming. The people in his life, which cared for him most, would be his parents, Mr. nd Mrs. Hickock – who never spoke badly of their son and always had hope and faith in him, even up until the last moment. It is precisely this aspect which makes one feel compassion for Dick. However, one finds his actions inexcusable and sees him as a cold blooded killer insofar as he was the main instigator for the ‘score’ of the Clutter household. He was the ringleader and the mastermind of the whole operation and he perpetually insisted that him and Perry leave no witnesses standing. It is thus that he is rightfully named a ‘cold-blooded killer’. Furthermore, there is a great contrast with regards to the theme of light and dark pertaining to Dick and Perry and the Clutter family, for even though Dick and Perry initially seem to be somewhat gentle or not as malevolent as they are after what one eventually learns about them, they most certainly are laced with evil streaks. Conversely, the Clutter family, each and every one of them was of pure goodness, not just in appearance or facades but in their minds and hearts too. Their souls were comprised of untainted decency. They were a tightly knit unit that worked coherently to enrich others’ ives. Similarly, Dick and Perry also worked together, a team but conversely yet again, their aim was to impoverish other peoples’ lives. Moreover, the narrative scope is from two varying viewpoints: that of the Clutter family who were innocently murdered, and that of the two cold-blooded killers, Dick and Perry. The different points of view allow one to relive both sides of the story; Capote presents them without foregone conclusions hence, each standpoint is one of impartiality. Capote works wizardry with the use of the third person omniscient perspective to communicate the two points of view. Emphasis is laid on some important scenes in the novel because of the way it is not written in complete chronological order. Finally, by closely analysing various aspects of the novel such as character and theme, whether or not Dick and Perry are portrayed empathetically or as cold-blooded killers, and how the theme of dark versus light is portrayed in the two main characters in accordance with the Clutter family and the effect of narrative scope we can fully understand what a wonderful masterpiece Truman Capote has fashioned. Word Count: 1794 Bibliography Capote, Truman. In Cold Blood. New York: Penguin Books, 1965. Joel, Bille. â€Å"Pianoman. †Piano Man. cond. M Stewart. By Billie Joel. Los Angeles, 1973. Pulp Fiction. Dir. Quentin Tarantino. Perf. Samuel L. Jackson. 1994. In Cold Blood Truman Capote was born in New Orleans in 1925, a harsh time in America. He was brought up in an amalgamation of places in the South of America, moving among New Orleans, Alabama and New Georgia. He began writing stories at the age of fourteen, depending on the seasonal changes. He later went on to work for the New Yorker after having left school at fifteen. He soon became renowned as the author of the celebrated Breakfast at Tiffany’s. Finally, he published his masterpiece, In Cold Blood, which is most certainly a work of art that changed the nature of writing for all time to come. The novel is filled with contrasting themes, ranging between moments of sombreness and cheeriness, invoking various emotions when reading the non-fictional novel. The novel revolves around the lives of the infamous murderers, Richard Eugene Hickock and Perry Edward Smith and the story of how they murdered four innocent people, known as the Clutter family. This essay will explore the relationship between character and theme presented in In Cold Blood, referring specifically to the characters of Dick Hickock and Perry Smith, assessing the question about whether the characters are portrayed empathetically or as ruthless murderers, the theme of light versus dark being represented in each of these two characters. The contrast drawn between Dick and Perry and the Clutter family will be shown with reference to minor characters that influence the reader’s perceptions of the characters, as well as the effect of narrative scope on the novel. Firstly, Perry was born, â€Å"Perry Edward Smith Oct. 27 1928 in Huntington, Elko County, Nevada, which is situated way out in the boon docks, so to speak†¦ in 1929 [his] family had ventured to Juneau, Alaska†(Capote 274). He had not had a normal upbringing. His mother left his father at a young age and moved around the country without real love, friends or a proper grounding. Perry lived in a nunnery at one stage of his childhood where he was severely beaten to the stage of near death from drowning incidents caused by a certain nun. Therefore, it is no wonder that he felt as though the world was against him. Moreover, â€Å"Sitting, [Perry] seemed a more than normal-sized man, a powerful man, with the shoulders, the arms, the thick, crouching torso of a weight-lifter†but he was disproportionately structured, â€Å"when he stood up he was no taller than a 12-year-old child†(Capote 27). It is this that is ominously foreboding of his personality. At a first glance he seems to be grotesquely large and well-built, but further inspection allows one realise that he is merely, â€Å"overblown and muscle bound†(Capote 27). The same thought process is attached to his inner qualities; he seems at first, with his boyishly good-looks, to be soft and sweet, a part Indian and a part Irishmen to be a placid romantic. One would never assume at first that Perry is a cold-blooded killer. Instead, one would think the opposite with him being so caring of animals such a squirrels, enjoying the company of children and being an excellent artist and skilled guitar player – â€Å"With the aid of his guitar, Perry had [often] hung himself into a happy humour. He knew the lyrics of some two hundred hymns and ballads – a repertoire ranging [endlessly]†(Capote 59) But, through further analysis one finds that, â€Å"In some ways old Perry was â€Å"spooky as hell††¦ He could slide into a fury†¦ â€Å"He might be ready to kill you, but you’d never know it, not to look at or listen to. ††(Capote 116) What was really going on with Perry, whether he was anxious or nervous, scared or ireful – even with his anxiety causing his blood to bubble, it was almost assured that he would remain cool, calm and collected on the outside, â€Å"with eyes serene and slightly sleepy†(Capote 116). Therefore, Perry had a, â€Å"doom against which virtue was no defense†(Capote 185). He â€Å"had such a rotten life†(Capote 306). In many ways Perry is portrayed in an array of varying degrees of passivity and iniquity. It is then true to state that, â€Å"‘the path of the righteous man is beset on all sides with the iniquities of the selfish and the tyranny of evil men†(Jackson). He was in no doubt destined to the awful vengeance that was incurred upon him – death by hanging from the neck. In contrast to this, Dick Hickock lived a much better life than what Perry did; he lived a somewhat average middle-class lifestyle. As a child he eceived much love from his parents and at one stage received a bicycle for his birthday, which he was indeed very proud of. He partook in most sports and achieved highly even being given a scholarship to go to college (which he did not accept). Instead, he started working and married a young but pretty girl who was above his standards, and even though this was the case, they had children together. Furthermor e, Dick honestly thought of himself as, â€Å"a normal. And Dick meant what he said. He thought of himself as balanced, as sane as anyone – maybe a bit smarter than the average fellow†¦ (Capote 116) He too, at first, seems to be kind hearted as he tends to smile somewhat and make jokes. But with his harmless jokes come harmful ones too, such as in the closing moments of the court case where both Dick and Perry laughed loudly at Dick’s comment of, â€Å"No chicken-hearted jurors, they†! (Capote 307) Moreover, Dick’s truly evil side is portrayed when he speaks of his lust for young adolescents and his paedophiliac propensities. He openly claims that he, â€Å"never [gave] any thought to whether it is right or wrong†(Capote 278). This act in itself is worthy of maximum penalty and coupled with assisted murder of first degree on four counts it is no doubt that he too be destined to the ultimate punishment – death by hanging from the neck. One of the reasons why the novel is so appealing is the nature of its impartiality; in the partnership of Dick and Perry they are both portrayed empathetically as well as like ruthless killers. Throughout the novel there are minor characters that ensure that one feels empathy at times toward the dire-stricken duo and at other times one will feel detestation and abhorrence toward the cowardly couple. With regards to Perry one feels compassion for him when he explains the horrors of his childhood, the way in which he was so often mistreated and misguided and lost out on so many important aspects of growing up that would normally lead to living a normal life. Perry Smith wanted to go to college and receive a proper education and was most jealous of former in-mate Lowell Lee Andrews who had what he desired, despising him for it. One might feel sorry for him insofar that he suffers from pain in his legs as a result of a motorcycle accident and resultantly became an addict of aspirin. One might even be envious of him for he is full of wisdom, being opposed to conventionalism for, â€Å"there is considerable hypocrisy in conventionalism†(Capote 150) and for being so artistically and musically inclined. It is Perry’s father, Tex John Smith, and his friends, Donald Cullivan and Willie-Jay? On the other hand, though it need not be mentioned why, one feels utter distaste towards such a felon for his heinous crimes are unspeakable and his lack of remorse is most certainly worthy of hatred and the label of ‘a cold-blooded killer’. Perry’s cold-bloodedness is most clearly portrayed when he openly exclaims, â€Å"[he] didn’t want to harm [Herb Clutter]. [He] thought he was a very nice gentleman. Soft-spoken. [He] thought so right up to the moment [he] cut his throat. †(Capote, 246). With regards to Dick, one would also be inclined to think kindly of him because he is a clever and quirky man, always â€Å"quick with a joke, or to light up [one’s] smoke†(Joel). He would hardly be seen without a smile and to be quite charming. The people in his life, which cared for him most, would be his parents, Mr. nd Mrs. Hickock – who never spoke badly of their son and always had hope and faith in him, even up until the last moment. It is precisely this aspect which makes one feel compassion for Dick. However, one finds his actions inexcusable and sees him as a cold blooded killer insofar as he was the main instigator for the ‘score’ of the Clutter household. He was the ringleader and the mastermind of the whole operation and he perpetually insisted that him and Perry leave no witnesses standing. It is thus that he is rightfully named a ‘cold-blooded killer’. Furthermore, there is a great contrast with regards to the theme of light and dark pertaining to Dick and Perry and the Clutter family, for even though Dick and Perry initially seem to be somewhat gentle or not as malevolent as they are after what one eventually learns about them, they most certainly are laced with evil streaks. Conversely, the Clutter family, each and every one of them was of pure goodness, not just in appearance or facades but in their minds and hearts too. Their souls were comprised of untainted decency. They were a tightly knit unit that worked coherently to enrich others’ ives. Similarly, Dick and Perry also worked together, a team but conversely yet again, their aim was to impoverish other peoples’ lives. Moreover, the narrative scope is from two varying viewpoints: that of the Clutter family who were innocently murdered, and that of the two cold-blooded killers, Dick and Perry. The different points of view allow one to relive both sides of the story; Capote presents them without foregone conclusions hence, each standpoint is one of impartiality. Capote works wizardry with the use of the third person omniscient perspective to communicate the two points of view. Emphasis is laid on some important scenes in the novel because of the way it is not written in complete chronological order. Finally, by closely analysing various aspects of the novel such as character and theme, whether or not Dick and Perry are portrayed empathetically or as cold-blooded killers, and how the theme of dark versus light is portrayed in the two main characters in accordance with the Clutter family and the effect of narrative scope we can fully understand what a wonderful masterpiece Truman Capote has fashioned. Word Count: 1794 Bibliography Capote, Truman. In Cold Blood. New York: Penguin Books, 1965. Joel, Bille. â€Å"Pianoman. †Piano Man. cond. M Stewart. By Billie Joel. Los Angeles, 1973. Pulp Fiction. Dir. Quentin Tarantino. Perf. Samuel L. Jackson. 1994.
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