Rational vs. Non-Rational Propaganda Essay

There are two kinds of propaganda – rational propaganda in favor of action that is consonant with the enlightened self-interest of those who make it and those to whom it is addressed, and non-rational propaganda that is not consonant with anybody’s enlightened self-interest, but is dictated by, and appeals to, passion. Were the actions of individuals are concerned there are motives more exhalted than enlightened self-interest, but where collective action has to be taken in the fields of politics and economics. Enlightened self-interest is probably the highest of effective motives. If politicians and their component always acted to promote their own or their country’s long-range self-interest, this world would be an earthly paradise. As it is, they often act against their own interests, merely to gratify their least credible passions; the world, in consequence, is a place of misery. Propaganda in favor of action that is consonant with enlightened self-interest appeals to reason by means of logical arguments based upon the best available evidence fully and honestly set forth. Propaganda in favor of action dictated by the impulses that are below self-interest offers false, distorted or incomplete evidence, which avoids logical argument and seeks to influence its victims by the mere repetition of catchwords. In regard to propaganda and the early advocates of universal literacy and a free press visualize only two possibilities: that propaganda might be true, or it might be false. They did not forsee what in fact has happened. In Brave New World non-stop distractions of the most fascinating nature (the feelies, orgy-porgy, centrifugal bumblepuppy) are deliberately used as instruments of policy, for the purpose of preventing people from paying too much attention to the realities of the social and political situations. The other world of religion is different from the other world of entertainment; but they resemble one another in being most decidedly â€Å"not of this world† A society, most of whose members spend a great part of their time, not on the spot, not here and now and in the calculable future, but somewhere else, in the irrelevant other worlds of sport and soap operas. In their propaganda today’s dictators rely for the most part on repetition, supression and rationalization – the repetition of catchwords which they wish to be accepted as true, the supression of facts which they wish to be ignored, the arousal and rationalization of passions which may be used in the interests of the Party or the State. As the art and science of manipulation come to be better understood, the dictators of the future will doubtless learn to combine these techniques with the non-stop distractions which, in the West, are now threatening to drown in a sea of irrelevance the rational propaganda essential to the maintenance of individual liberty and the survival of democratic institutions.

Thorn Queen Chapter Seven

There were five of them, to be precise, each standing about seven feet tall. Their skin reminded me of a salamander's, smooth with a slightly moist appearance. It was mottled red and black, like marble. They had fangs like saber-toothed tigers, and flames glowed in the hollows of their eyes. â€Å"Fire demons,† I amended. Not that the type mattered too much. I'd fought other creatures from the Underworld, but full-fledged demons? Those were bad. The type was irrelevant. These guys made last night's fight with Rocky Raccoon seem like a warm-up stretch. Immediately, those bandits that weren't actively engaged with us began retreating behind the demons. Those we were fighting struggled to break away, knowing the demons would cover them. One of my men bravely charged a demon. The demon put its hands together, and a huge orb of fire appeared. The demon then threw it at the guy, instantly turning him into a screaming, living torch. â€Å"Shit!† I yelled. Without even thinking, I pulled all the moisture from the air and hurled it toward the guard. Water materialized around him, drenching him in a tidal wave. It turned the rest of the air oppressively dry, and a few trees withered and collapsed. I'd sucked out their water to make the wave as well. Nonetheless, the flames dissipated, and the guy dropped into wet, smoldering unconsciousness. At least, I hoped he was unconscious and not dead. My guards attacked in groups and fared a little better that way, able to distract the demons' attention. Volusian fought well too, but it was quickly becoming apparent that this was not going to end well for us. Picking the demon who appeared to be putting up the best fight, I took out my wand and focused my energy. I sent my will out toward the demon, grabbing hold of him with my mind and letting my senses spread beyond me and this world. The black and white butterfly tattoo on my arm began to burn. It was the symbol of Persephone, goddess of the Underworld, and I used its power to open the gates to that domain. Down the slope, the demon suddenly looked in my direction, sensing the binding wrap around it. He was powerful, and banishing him from this world into the next was taking more of my strength and power than I expected. Ignoring the attacking guards, he hurled a huge ball of fire at me. Immediately, I dropped my connection to the Underworld and pulled as much water as I could to me. Aside from my companions-whom I was careful to avoid-only the vegetation provided a quick source of water. Plants and cacti crumpled and died in a wide arc around us, but it was what I needed. A wall of water appeared before me, blocking the fireball. â€Å"Damn it, Eugenie,† cried Kiyo. â€Å"You can't keep doing that.† â€Å"I can banish them,† I said. â€Å"Just distract them.† Kiyo grimaced and then transformed into that â€Å"superfox† form, a huge beast of primordial strength and power, the Otherworldly ancestor of all foxes. He leapt on the demon who'd attacked me, and I once more attempted my binding. Volusian joined him. Between those two and the guards, the demon couldn't block me this time. Speaking words of banishment, I pushed him out of this world and into the next, careful to keep myself from getting sucked in along the way. The demon exploded in sparks that quickly dimmed and disappeared. I nearly fell over. The exertion to do that had been excruciating, and I was pretty sure I couldn't do it again. We had to get out of there and pray the demons didn't follow us. â€Å"Rurik,† I yelled, hoping the big warrior would hear me. â€Å"We need to retreat!† He gave a quick nod, eyes on the demon he attacked. Between magic and swords, his group was doing a good job of fighting it, but the battle was far from over. He barked out some orders. My group began falling back, fighting our way through the retreat. To my relief, two men picked up the guy who had been burned earlier and helped drag him out. Kiyo and Volusian stayed to cover our retreat, and I tried once again to banish a demon. No luck. So, relying on an old standby, I took out the Glock and began firing silver bullets. They hit the mark, weakening some of the demons and allowing our escape. When we'd reached a certain point, I saw that they were no longer following us. They were based around the camp, as I'd suspected. Demons like those had to be summoned, and they would stay close to their summoner. We eventually cleared the area and made it back to our horses. Not long afterward, Kiyo-still as a fox-and Volusian joined us. I glanced at Kiyo with a sigh, relieved he was okay and frustrated that it would be awhile now before he could become human again. I wanted to discuss this with him. Instead, I turned to Rurik as we rode away. â€Å"What the hell was that?† â€Å"Fire demons,† he replied. â€Å"I know that! What were they doing here?† â€Å"They were summoned.† He frowned. â€Å"Which is unexpected for ruffians like that. Someone who can wield that sort of magic would have no need to live that kind of life.† My adrenaline-charged heart rate had slowed down, allowing me to get a good look at our group now. We'd managed to cart off two prisoners-a few of the others had been freed by their friends in the demon chaos-which meant we could do some questioning later. For now, they weren't my chief concern. The guards were. Many of them were burned and wounded, though none as badly as the guy I'd saved. Some of the injured rode on their own; others required help. â€Å"They need healers,† I told Rurik anxiously. He was singed and cut but had emerged unscathed for the most part. It had taken almost an hour to get to the spot we had tethered the horses, and I didn't want the injured waiting that long. Rurik didn't answer right away. He annoyed me and wasn't as socially graceful as he could be, but he knew military matters and was a good strategist. At last he said, â€Å"If we veer west, we can be in Westoria in fifteen minutes.† â€Å"Westoria?† â€Å"The village we passed through yesterday.† â€Å"How is that-† I didn't finish the question. I would never understand how the Otherworld folded upon itself, how yesterday Westoria had been an hour and a half from the castle and now it was right around the corner. I also didn't understand how everyone but me seemed to always know what direction to go. Rurik assured me they'd have healers in the village, so I followed his lead. As soon as we turned, we found ourselves in the Rowan Land. Ten minutes later, we were back in the Thorn Land, and another five brought us to Westoria. â€Å"Un-fucking-believable,† I muttered. I really never would learn this land's layout. Only Kiyo the fox was close enough to hear my profanity, and I didn't know if he understood or not. Our approach was noticed just like before, and I paused before entering the village in order to say the words that would send Volusian away for now. I didn't want to terrify the townspeople more than I already did. Of course, when we'd left last time, their terror had been replaced by hope and faith. Today, once we told our tale, that optimism faded to disappointment and fear of a different kind-fear that their queen couldn't defend them. If they couldn't look to their wonderful new monarch for protection, what hope did they have? I tried to ignore those disillusioned faces as best I could. Otherwise, I thought I might snap back that fire demons were hardly an everyday occurrence for a king or queen. I doubted Dorian or Maiwenn would have done much better. Instead, I directed my attention to those who had fought for me and been injured for it. The burned man was still alive but in very bad shape. Davros, the mayor, assured me they had a healer who could bring the guard back to a stable condition. The healing took awhile, so I accepted Davros' invitation to sit and have a drink in his home once again. They'd already gotten my well up and working, and he seemed very pleased to be able to offer me water. â€Å"There were no girls there,† I told him. I sat in a plain wooden chair. Kiyo lay on the floor at my feet, his furry body pressed up to my leg. Davros snorted. â€Å"Of course not, your majesty. I told you that girl ran off. It's easier on her parents to believe otherwise. We certainly appreciate your, uh, efforts to clean out those villains, however.† I grimaced. â€Å"Yeah, well, the fire demons were kind of unexpected.† â€Å"There have been rumors for some time, your majesty, that there were some very strong fire users among them. It's part of what's made their raiding so problematic.† I widened my eyes. â€Å"Oh? That might have been useful information earlier.† He cowered at the tone in my voice. â€Å"Begging your pardon, your majesty. None of us could have imagined their power was that great.† I questioned him further on where the bandits might go now and if he'd heard any other stories about their magic users. If we faced these guys again, I didn't want any more surprises. We spoke until Rurik came to get me, telling me that most of the wounded were in traveling shape but that the severely injured man would stay behind for further recovery. There seemed no point in remaining after that, so we set out for the castle. The ride back wasn't too different from our last ride from Westoria. There was a dark mood over the group, and I was probably the worst. We'd set off counting on an easy victory and had more or less gotten our asses kicked. It was late when we finally arrived, the sun having set and cooled the weather to a comfortable eighty degrees. Time in Tucson tended to run a little later than here, which meant it was well into the night back home. So much for the date with Kiyo. That saddened me further, and I wandered out to a stretch of garden-by which I meant rocks and cacti-that extended beyond the castle. I settled down on a patch of grass that Shaya had been painstakingly trying to grow. As someone who controlled and spoke to plant life, I think this barren landscape killed her sometimes. I'd been sitting there and ruminating for about an hour when Kiyo joined me. His fox form had finally lifted. â€Å"Don't take it so hard,† he said, putting an arm around me and guessing what had me worried. â€Å"There was nothing you could have done differently.† â€Å"I suppose. I just feel bad now. Like, I still don't want this place. Not at all. But here it is, and then I feel horrible and guilty because even if I try, I can't do anything for it. I pushed the thinking off on Shaya, and then I failed at the fighting part-the one thing I can usually do. Argh.† I buried my face in my hands. â€Å"It's so confusing. I never wanted to deal with this.† Kiyo pulled me close, and I rested my head against his chest. â€Å"It's okay,† he said. â€Å"We'll get through this.† â€Å"We? You've got enough to worry about without this.† I was in one of those glum moods where everything seemed hopeless. How could he possibly have time for me with a new baby on the way? â€Å"We,† he said firmly. â€Å"And as much as I hate to say it†¦you just being here is going to help the land.† â€Å"How?† â€Å"It's tied to your life, right? You affect it, strengthen it just with your presence. It's why that meditation you do soothes it.† â€Å"Maybe. But I've been meditating for months, and there have still been droughts and famines.† â€Å"You're still helping it, whether you know it or not. Your thoughts, moods†¦it's all connected.† â€Å"Wonderful. It must be doing just great tonight then,† I muttered. In the moonlight, I saw him gesture around us. The sky was clear, and there was no breeze. There was a dry, stagnant feel to the air. It seemed unhealthy. Like you could feel the energy being sapped from everything. I sighed and lay back on the grass. â€Å"If I stay the night, will it help?† â€Å"Probably.† He lay beside me. â€Å"No Red Pepper Bistro then.† â€Å"Yeah. And I was so looking forward to their Salmonella Burrito Special. I guess there's always tomorrow.† â€Å"Mmm, well†¦Ã¢â‚¬  I turned toward him. â€Å"Oh, I don't like that.† â€Å"I promised Maiwenn†¦Ã¢â‚¬  He couldn't finish. â€Å"It's fine. I understand.† I did. I just didn't like it. Were we ever going to have some semblance of a normal dating life? â€Å"Oh, Eugenie.† Kiyo wrapped himself against me and brushed the hair from my face. â€Å"You're the only one. You know that, right? The only one I want in this world.† He paused. â€Å"Or any other world.† I laughed, but it was smothered when he pressed his lips to mine. There was almost never warm-up with Kiyo's passion. He always came on hungry and strong, and to my surprise, I always responded right away with equal intensity. I opened my mouth to his, feeling the thrust of his tongue and brush of his teeth against my lips. He slid a hand up my T-shirt, squeezing my breast through the thin lace of my bra. His other hand slid along my hip and down the back of my ass, shoving me closer to him, so that we were pressed hip to hip as we lay on our sides. My own hands were tangled in his hair, keeping our faces close as we kissed. Then, growing impatient, I reached down to the edge of his shirt and tugged it up over his head. It broke our kiss momentarily, but it was worth it to have the warm, wonderful skin of his chest exposed. I ran my hands over it, wanting to kiss every part of it, but he had other ideas and took off my shirt in return. I saw it land on a prickly pear when he tossed it away. His hands moved just as quickly to my jeans, and I leaned back, extending my legs straight out while he pulled them and my underwear off in one motion. I was grateful then for the grass beneath me that Shaya had grown. Gravelly sand would have been a bit harsh on bare skin. Nonetheless, he was the one I pushed down, forcing him to keep his back flat on the ground. Straddling him and still wearing my lace bra, I undid his belt and tugged his jeans and boxers halfway down, just enough to expose what I needed. I leaned over him, pressing us and our naked skin together, rubbing my hips provocatively without taking him into me. I kissed him as I did, and his hands reached around to unfasten my bra and remove the last of my clothing, leaving me completely naked. In that unforgiving heat, though, I barely noticed. He was hard underneath me, and I continued writhing my hips, taunting and teasing him more while I grew wetter. The lust in his eyes burned into me, laced with the remnants of the animal he'd been earlier. His hands were still all over my breasts, rubbing and squeezing them. Each touch sent shockwaves through my body. Occasionally, he'd draw me forward so that he could take one breast into his mouth, suckling and stroking the nipple with his tongue. As he did, I moved one of my own hands down between my thighs and began touching myself, wanting to reach my own climax before he took me-and I knew he would soon. I could see the desire and impatience all over him. Drawing sex out was not in his nature. I much preferred it when a man touched my clit-there was nothing like it in the world-but I had a feeling I'd have to literally take matters into my own hands with the way he looked tonight. Besides, I knew my body well enough to know I could get myself off pretty quickly. Not quickly enough. Kiyo's hands gripped my hips, sitting me up slightly and then roughly pulling my body down. I got my hand out of the way just as he shoved into me, penetrating with a strength I hadn't expected since I was the one on top. I tried to pull off, but his grip on me was firm as he began bucking his hips upward. â€Å"Too soon,† I said, even as my body reveled in the feel of his inside me. â€Å"Never too soon,† he growled back. I managed to shift myself away, and he slipped out of me. I grinned triumphantly, loving how I could prolong this and torment him. His erection was harder and bigger after being inside me, wet and slick from my body as my hand gripped him hard and began stroking back and forth. He groaned, arching his body up to reclaim what I'd taken away. He seized me again, this time rolling me over onto my back so that I'd now have to fight the full strength of him. â€Å"You are so sexy,† he gasped, lowering his body to mine. The rough ground scratched my skin. â€Å"All day, I just think about fucking you.† He thrust into me again, and I cried out so loudly, I wondered if someone from the castle would hear me and come running. If so, it probably wouldn't be a big deal to them. With nothing to hold him back, Kiyo gave me his full force, pumping into me and driving deeper and deeper with each thrust. I was still burning and wet from where I'd touched myself, and with each stroke, he managed to heighten that pleasure, driving me increasingly wild. The muscles in his body were strong and hard, working without rest as he moved furiously, his eyes burning into mine as he took me deeply and forcefully, letting the animal in him do what it wanted. I cried out again, exulting in the harshness mixed with ecstasy as I felt myself grow closer and closer to orgasm. I could see the clench of his jaw and tension within him as he tried to hold back. â€Å"God, I want to come†¦Ã¢â‚¬  he managed through labored breathing. â€Å"Want to come in you so badly†¦Ã¢â‚¬  He was waiting, trying to hold out for me to come first. I clenched my hands against his back, digging my nails into his skin. â€Å"Do it,† I hissed. â€Å"Come in me. Now†¦let me feel it†¦.† It was all he needed to tip him over. His mouth opened in something that was half-moan and half-roar. He still managed to keep moving in and out of me, but the movements were slower, more punctuated as he came and his body found release. At last, he shuddered and pulled out, only to then collapse on top of me. I wrapped my arms around him. Even without an orgasm, my body felt renewed and alive, burning with pleasure at the intensity of what we had just put our bodies through. He rested his head on my chest, and I continued holding him, neither of us saying a word. At some point, I drifted to sleep like that, only to be woken up about an hour later. It took me a moment to figure out what had happened, until I felt a wet drop hit my face. Then another. Then another. I squirmed and sat up, wiping water out of my eyes. â€Å"What's wrong?† murmured Kiyo drowsily, stirring slightly. I looked up into the sky, scattered with both stars and much-needed clouds. â€Å"It's raining.†

Segmentation, Target Market Selection and Positioning Practice in Automotive Industry

SEGMENTATION, TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management| | CONTENTS GENERAL INFORMATION2 OVERVIEW OF THE INDUSTRY2 PROCESS OF SEGMENTATION6 Demographic Features7 Age Factor7 Gender Factor7 Income Factor8 CHOICE OF TARGET MARKET9 Five Patterns of Target Market Selection9 Single-Segment Concentration9 Selective Specialization9 Product Specialization9 Market Specialization10 Full Market Coverage10 POSITIONING10 Perceptual Maps11 Value Map12 APPENDIX (TABLES)13 SOURCES18 SEGMENTATION, TARGET MARKET SELECTION AND POSITIONING PRACTICE IN AUTOMOTIVE INDUSTRY GENERAL INFORMATIONCompanies cannot connect with all customers in large, broad, or diverse markets. But they can divide such markets into groups of consumers or segments with distinct needs and wants. A company then needs to identify which market segments it can serve effectively. This decision requires a keen understanding of consumer behaviour and careful strategic thinking. T o develop the best marketing plans, managers need to understand what makes each segment unique and different [1]. Companies, instead of scattering their marketing efforts, are focusing on these consumers they have the greatest chance of satisfying.Contrast of mass marketing, nowadays, marketers 1) Identify and profile distinct groups of buyers who differ in their needs and preferences (market segmentation), 2) Select one or more market segments to enter (market targeting), 3) For each target segment, establish and communicate the distinctive benefit(s) of the company’s market offering (market positioning) [1]. OVERVIEW OF THE INDUSTRY Motor vehicles are the products that includes a motor and are used to carry goods or passengers; they are manufactured according to some specific regulations and includes four or more wheels.The industry that manufactures these products is called â€Å"automotive main industry†. On the other hand, â€Å"automotive subsidiary industry â⠂¬  manufactures parts, modules and systems for the companies which produces vehicles. â€Å"Automotive Industry† is the sum of these two industries [2]. In this paper I’ll focus on the â€Å"automotive main industry†. The main products in this industry are automobile (personal car), bus, midibus, minibus, truck, pick-up and tractors. Table 1 shows the players of the automotive industry in Turkey.As shown in Table 1, we can see that automotive industry is very big in Turkey and data in hand shows that it is one of the first three industries in Turkey. Turkey became one of the biggest production area of the big automotive manufacturers on the world. Custom Union Agreement (1996) was one of the milestones for Turkey’s automotive industry. After this agreement, exportation has increased. In 1967, Turkey’s â€Å"local† automobile called â€Å"Anadol† was manufactured. With the begining of industrialization and developments in trade in Tu rkey, tradesman needed pick-ups.Then Otosan began to produce Anadol pick-ups. In 1971, because of the increasing interest in automobiles in Turkey, Renault branded automobiles began to be produced. Because of Turkey’s geographic conditions, like wide rural areas, Renault automobile, which was convenient for these conditions became very popular in Turkey [2]. Parallel to the improvements in automotive industry, the distribution channels of it also improved. At first, only â€Å" made in Turkey † vehicles was distributed in this network, but after 1996, imported vehicles also took place in the distribution network.Until the 1980s, the selling and after sales services were provided in small galleries, but then the service began to be provided in auto-plazas. After the 1990s, in Turkey, including multi-national companies in this industry, modern management ideas, quality, human resources management, production process, continuous development ideas, research & developme nt, marketing channels, customer demand analysis, lean-production, team work, production without stock, 6-sigma and just in time production ideas took place in automotive industry [2].Table 2 shows the Automotive Vehicles Park in Turkey and Table 3 shows the Motor Vehicles by Types and Provinces for the year 2007. As shown in Table 3, the province involves the biggest number of motor vehicles is Istanbul, and an interesting data is â€Å"the number of personal cars in Istanbul is bigger than the total amount of motor vehicles of each province†!!! Another interesting data is â€Å"the number of trucks in S? rnak, different from other provinces, is 5 times bigger than the number of personal cars!!!After the year 2001, the variety of products manufactured in Turkey increased. Technology, qualified human resources and globalization made it necessary to produce various products. In general, it was an obligation for Turkey’s automotive industry to use modern technology, to produce according to scale economy principles, and to be competetive in price and quality in international market. As a result, product diversification has emerged. In 2001 economic crisis, the capacity usage in production decreased until 29%, but today it is almost 86% [2].In 1993 exportation / production rate was 2%, but with the decrease in demand by the effect of exchange rates and economic crisis, manufacturers headed towards mostly exporting their products to other countries. In 2007 exportation / production rate was 73%, as a result [2] (see Table 4 in appendix). High rivalry in global automotive industry causes good improvements in technology. Every year new and advanced models are being produced. These models have high standards and customers prefer these models. Especially after 1997, importation from Germany has increased because of the exchange rate of Mark was under the inflation rate [2].In 2001 economic crisis, exchange rates was high and then importation began to dec rease. Despite the increase in manufacturing in Turkey, about 57% of the Turkey automotive industry provides its products by importation. As shown in Table 5, Renault, Tofas and Ford have bigger market-share in Turkey. Renault and Tofas has mostly personal cars-share and on the other hand Ford has mostly pickups-share in Turkey. When buses are considered, Mercedes has the biggest share. By July 2008, 55 kinds of brand are being sold in Turkey [2]. Improvements in technology made it necessary to merge for different companies in order to compete in market.As a result of these merges, quality and competitiveness increased. The leader manufacturer of * Personal cars is Oyak – Renault * Pick –ups is Ford Otosan * Trucks is Mercedes Benz Turk * Buses is Mercedes Benz Turk * Minibuses is Ford Otosan * Midibuses is Karsan * Tractors is Turk Traktor in Turkey. The leader exporters are Ford, Oyak – Renault, Tofas and Toyota in Turkey. The most profitable companies are For d, Oyak – Renault, Mercedes and Tofas in Turkey (According to Turkey’s ISO-500 report)[3]. In Turkey’s exportation list top-10, there are 4 automotive companies that show us the impotance of automotive industry for Turkey’s economy.Let’s look at from the global view: * World Motor Vehicle Production : Japan is leader, Turkey is not bad, but 10% of Japan. * World Commercial Vehicles Production : Turkey is in a competitive position but the leader is United States. * World Light Commercial Vehicles Production : Turkey is in a good position(in Europe, one of the two leaders). * World Personal Cars Production: Turkey’s share is only 0,1% in the world. Leader is Japan. * World Heavy Trucks Production: China is the leader. Turkey is not good enough. * World Buses Production : Russia and Turkey are leaders in Europe.China, India, Brasil and US are the leaders worldwide. PROCESS OF SEGMENTATION Almost 100 years passed after Henry Ford had said that à ¢â‚¬Å"all automobiles must be black† and produced Model-T. Now there is a very competitive environment in automotive industry and understanding customer needs, expectations and forecasting demands are very important factors. Market segmentation is one of the strategies to be competitive in this industry as I told before. General Market Segmentation Activities are as follows: 1) Define the market to be segmented (automotive products buyers, individual consumers or business buyers, or both). ) Decide how to segment (geographic, demographic, psychographic, behavioral segmentation) 3) Form segments 4) Finer segmentation strategies 5) Strategic analysis of segments, if needed turn to #1. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target marketing makes the promotion, pricing, conception and distribution of ideas/goods/services easier and more cost effective. It provides a FOCUS as Porter advi ced as one of the marketing strategies.It also provides Porter’s other strategy of being the COST LEADER. According to the Kotler and Keller’s book, steps in segmentation process are: 1) Needs- Based Segmentation 2) Segment Identification (demographic, behavioral .. distinctives) 3) Segment Attractiveness (market growth, access) 4) Segment Profitability 5) Segment Positioning (Create value – proposition and product-price positioning strategy) 6) Segment â€Å"Acid Test† (test the attractiveness of each segment’s positioning strategy) 7) Marketing –Mix Strategy( Product, Price, Promotion and Place aspects) [1].In automotive industry, companies generally segment the market according to demographic features (age, income, gender, family size, social class etc. )[4]. Demographic Features Age Factor In US, automobile buyers are mostly under age 25. For example Mazda has developed its MX-3 model, having shiny colours for ages around 20 and has deve loped its 929 model for middle aged people segment. From their advertisements, we can understand what the target segment is. A Japanese company has seen that the population’s average age is getting higher and targeted the segment of these old people.It manufactures an automobile which can detect the loss of attention of the driver. Toyota has maintained a simple radio system to Carry model for old people. General Motors placed a display which has big bright letters/numbers in front of the fore-glass of car for old people. But sometimes targeting may not be stable after segmenting according to age. For instance, Ford firstly manufactured Mustang model for youngs prefering low priced sportive automobile; but then they saw that this model is bought by all age groups of people. Gender Factor Women take place in working life more than before.So the target market structure changes day by day. Increasing income of a working woman and the quick time of city life the consumption behav iour changes and also total demand increases. Automobile manufacturers develop strategies according to this new market. An investigation made in US, states that woman spends lots of money for automobiles and they have a strong effect (80%) for buying a new car and their car-ownership percentage is 49%. Toyota observed that 60% of car owners of Toyota is woman. An interesting example of Volvo is: â€Å"A woman- team of Volvo has created a concept car designed only for women in 2004.It has many properties especially for shopping-hungry women. It has a motor that sends message to the service-center when the maintenance time comes. It has wide doors opening up and down, which makes it easy to get on and off with shopping packages†. In Turkey, the woman-effect can be seen in automobiles easily. In the wide spread of automatic gear in automobiles, there is an obvious woman effect. The automobiles having child security systems draws interest of woman. An investigation made by IBS Ma rketing Research company shows that a high percentage of woman prefences for an automobile is safety properties [4].If this is provided, then women prefer small automobiles. Income Factor The motor power, accessories, chassis of an automobile shows its class. The class of an automobile affects its price. People whose incomes are higher, prefers good quality, safety, performance and comfortable models. The most expensive cars are class E and F. For example Porche, BMW, Mercedes, Jaguar, Ferrari, Bugatti, Lamborghini are among the most expensive cars in the world. B and C class automobiles are for people having intermediate level of income. There are lots of kinds of automobile in these classes branded Toyota, Opel, Renault etc.This segment of cars has the biggest percentage of sales. Some companies by modifying the car’s function and equipments, targets low-income market segment. Only for this reason, Opel has manufactured a low-cost model for its China market. Toyota Yaris is one of the economic models. Dacia company also targeted the low-income market segment with its cheap automobiles [4]. Other segmenting variables, may be used in automotive industry are: * Geographic (country, climate, state, nation†¦ ) * Psychographic (lifestyle, activities, interests, opinions, personality, core values†¦ * Behavioral (occasions, benefits, loyalty status, buyer-readiness†¦ ) Market segments must rate favorably on five key criteria: 1) measurable (the size, purchasing power etc. ), 2) substantial (large and profitable), 3) accessible, 4) differentiable (distinguishable segments respond differently), 5) actionable [1]. CHOICE OF TARGET MARKET How well does a potential segment score on the five criteria mentioned above? Does a potential segment have characteristics that make it generally attractive, such as size, growth, profitability, scale economies, and low risk?Does investing in the segment make sense given the firm’s objectives, competencies , and resources? These questions should be asked before selecting the target market. The firm must look at two factors: 1) the segment’s overall attractiveness, and 2) the company’s objectives and resources [1]. Five Patterns of Target Market Selection Single-Segment Concentration Volkswagen concentrates on the small-car market and Porche on the sports car market. Through concentrated marketing, the firm gains a strong knowledge of the segment’s needs and achieves a strong market presence. However, there are risks.A particular market segment can turn sour or a competitor may invade the segment. For these reasons, many automotive companies prefer to operate in more than one segment. A benefit of this is a company carrying fixed costs (sales force, store outlets) can add products to absorb and share some costs. Selective Specialization A firm selects a number of segments, each promises to be a moneymaker. This multisegment strategy has the advantage of diversifyin g the firm’s risk. For example Mercedes selects premium segment (Sedan model) and young and alone consumer segment (Smart model).Product Specialization The firm makes a certain product that it sells to several different market segments. For example small cars are manufactured for different market segments such as young/alone consumers and small families living in crowded cities. Market Specialization The firm concentrates on serving many needs of a particular customer group. In automotive industry there is no such example that sells of all its products only to one kind of segment. For example an automotive company doesn’t produce for only old people or doesn’t produce for only high-income people.In order to compete in the industry they also have different product lines serving other segments too. However, Turk Traktor may be an exception, because it produces tractors for people dealing with agriculture. But this must not be considered as one segment. It also inc ludes more than one segments inside, such as high income and low income customers. Let’s remember that a segment must have five key criteria. These two segments do not have the same characteristics and responds differently to different marketing-mix elements (price, place, promotion and product).Full Market Coverage The firm attempts to serve all customer groups with all the products they might need. Only very large firms such as General Motors can undertake a full market strategy. Large firms can cover a whole market in two ways: through undifferentiated and differentiated marketing [1]. Undifferentiated or mass marketing is the result of the decision to aim its resources at the entire market with one particular product. For example Turk Traktor has a narrow product line that keeps down the costs of production, marketing research, advertising and product management.As a result, Turk Traktor, owned by Koc Holding, is one of the fastest growing companies in Turkey [5]. In diff erentiated marketing, the firm operates in several market segments and designs different products for each. In automotive industry, we can say that all automobile manufacturers aim several market segments such as high and low incomed, young and old, looking for comfort or usableness, women and men etc. POSITIONING Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market [1].Positioning is a managerial activity using marketing instruments, mainly promotional and communicational, to influence costumers’ perceptions and to secure a clear and distinctive place in their minds [6]. For an example of value proposition, see Table 6. The starting point for brand positioning is to determine â€Å"category membership†-the products or sets of products with which a brand competes and which function as close substitutes. To determine the proper competitive frame of reference, marketers need to underst and consumer behavior and the consideration sets consumers use in making brand choices.Then marketers must define the appropriate points-of-difference (PODs) and points-of-parity (POPs) (necessary conditions which should be included for brand choice) associations. POD of Lexus is quality. POP of BMW is performance and luxury with respect to performance cars and luxury cars. Because BMW positioned the brand as the only automobile that offered â€Å"both† luxury and performance [1]. Perceptual Maps Perceptual maps provide a visual picture of the positioning activity. They help you understand what consumers think about your and competitors’ brand and help you build an effective marketing strategy [7].One of the most important issues in producing perceptual maps is defining the proper range of competitive products. It has been found that perceptual maps of direct substitutes may better support positioning decisions. So, in an investigation made on Hungary automotive indust ry in 1997, they decided to include â€Å"only direct substitutes† from the medium and lower medium-sized car market in this country instead of â€Å"all† cars. As a result, after the surveys they made on consumers, the perceptual map was like that in the figure. The survey results in value-price relationship says that customers donot simply buy on price, they buy on value [6].So it is very important for an automotive company to position itself correctly. Value Map The analytical framework of the value-price relationship is often called the value-map. The horizontal axis of the value map quantifies the perceived benefits that a product provides to the customers, while the vertical axis represents the perceived price. Positions on the value equivalence line represent a balance between the value and price perceptions of a product. As seen in figure, Skoda and Lada have the value disadvantage and arenot positioned well in consumers’ minds.It is more difficult for m arketers to change perceptions than the physical features of the product [6]. APPENDIX (TABLES) Table 1: Players of the industry in Turkey (Sorted according to the ISO 500 list increasing row number) [3]: 2009 row number| Company| 3| FORD OTOMOTIV SANAYI A. S. | 5| TOFAS TURK OTOMOBIL FABRIKASI A. S. | 6| OYAK-RENAULT OTOMOBIL FABRIKALARI A. S. | 13| TOYOTA OTOMOTIV SANAYI TURKIYE A. S. | 22| MERCEDES-BENZ TURK A. S. | 43| HYUNDAI ASSAN OTOMOTIV SAN. VE TIC. A. S. | 71| MAN TURKIYE A. S. | 84| TURK TRAKTOR VE ZIRAAT MAKINELERI A. S. | 8| BMC SANAYI VE TICARET A. S. | 100| HONDA TURKIYE A. S. | 123| TEMSA GLOBAL SANAYI VE TIC. A. S| 134| OTOKAR OTOBUS KAROSERI SANAYI A. S. | 162| KARSAN OTOMOTIV SANAYII VE TICARET A. S. | 293| ANADOLU ISUZU OTOMOTIV SANAYI VE TIC. A. S. | Table 2: Automotive Vehicles Park in Turkey: Years| Personal Car| Truck| Pick-Up| Minibus| Bus| Tractor| Total| 1963| 72. 034| 49. 356| 30. 739| 7. 543| 11. 726| 50. 844| 222. 242| 1996| 3. 274. 156| 453. 796| 442. 788| 182. 694| 94. 978| 988. 142| 5. 436. 554| 2007| 6. 472. 156| 729. 202| 1. 890. 459| 372. 601| 189. 128| 1. 327. 334| 10. 80. 880| Table 3: Motor Vehicles by Types and Provinces for the year 2007 Provinces| Personal Car| Minibus| Bus| Pick up| Truck| Total| Agr? | 7. 513| 1. 945| 214| 2. 779| 2. 275| 14. 726| Ankara| 820. 355| 24. 777| 14. 922| 149. 602| 58. 797| 1. 068. 453| Bal? kesir| 103. 987| 4. 584| 3. 737| 35. 208| 11. 125| 158. 641| Diyarbak? r| 28. 864| 5. 253| 821| 11. 252| 6. 235| 52. 425| Gumushane| 4. 587| 1. 028| 116| 1. 805| 1. 151| 8. 687| Istanbul| 1. 711. 773| 63. 816| 49. 640| 447. 530| 130. 790| 2. 403. 549| Izmir| 457. 791| 14. 487| 15. 357| 150. 132| 36. 511| 674. 78| Mersin| 123. 253| 5. 679| 5. 047| 49. 872| 22. 059| 205. 910| S? rnak| 3. 326| 706| 50| 2. 085| 15. 961| 22. 128| Source: Turkey Statistics Foundation Table 4: Table5: Table 5 continued: Table 6: Example of Value Proposition [1]: Company and Product| Target Customers| Benefits| Price| Value Pr oposition| Volvo (station vagon)| Safety-conscious â€Å"upscale† families| Durability and safety| 20 % premium| The safest, most durable wagon in which your family can ride. | SOURCES 1. Marketing Management, P. Kotler & K. L. Keller, 13th ed. , Prentice Hall 2. Istanbul Ticaret Odas?Otomotiv Sektor Raporu, F. Karbuz & A. Silahc? & E. Cal? skan,2008 3. Otomotiv Sanayi Dernegi, Turkiye’nin 500 Buyuk Sanayi Kurulusu Icinde Otomotiv Sanayi Raporu, Temmuz 2010 4. Otomobil Sektorunde Uygulanan Onemli Demografik Bolumlendirme Kriterleri, Yrd. Doc. Dr. Bulent Bayraktar, 2005 5. http://www. turktraktor. com. tr 6. Segmenting the Hungarian automobile market brand using perceptual and value mapping, G. Rekettye & J. Liu, Journal of Targeting, Measurement and Analysis for Marketing, Oct 2000 7. http://hausmanmarketresearch. org/256/how-to-build-perceptual-maps/

Nike Should Achieve Competition Advantage and Re-position Itself Essay - 1

Nike Should Achieve Competition Advantage and Re-position Itself - Essay Example In order to differentiÐ °te, Ð °ccording to distinct pÐ °tterns of strÐ °tegic behÐ °vior, Nike enters Ð ° new mÐ °rket, the footbÐ °ll teÐ °m kit. By focusing differentiÐ °tion on a product, businesses could commÐ °nd premium prices for their products. Products represented top-of-the-line offerings in the industry. In this mÐ °rket, a degree of differentiÐ °tion is not lÐ °rge. Nike entrees Ð ° mÐ °rket where competitors cÐ °n differentiÐ °te their products Ð °nd thÐ °t is why hÐ °ve less rivÐ °lry. RivÐ °lry is reduced where customers hÐ °ve high switching costs - i.e. there is Ð ° significÐ °nt cost Ð °ssociÐ °ted with the decision to receive products from Ð °n Ð °lternÐ °tive competitor. Nike proposes to its customer's competitive prices Ð °nd ensures customer sÐ °tisfÐ °ction. Nike’s mÐ °in competitor (DÐ °niels et Ð °l 2006), Ð didÐ °s, follows the strÐ °tegy which hÐ °s Ð ° greÐ °t impÐ °ct on the competition. The Ð °nÐ °ly sis suggests thÐ °t Ð °ny superior mÐ °tch between compÐ °ny competencies Ð °nd customers needs permits the firm to out ¬perform competitors. In generÐ °l, Nike bÐ °ses its competitive strÐ °tegy on overÐ °ll leÐ °dership Ð °nd differentiÐ °tion constructing the most efficient fÐ °cilities (in terms of scÐ °le or technology) Ð °nd obtÐ °ins the lÐ °rgest shÐ °re of mÐ °rket. These Ð °dvÐ °ntÐ °ges, in turn, give them Ð ° substÐ °ntiÐ °l leÐ °d in terms of experience with building the service. Experience then leÐ °ds to more refine ¬ments of the entire process of production, delivery, Ð °nd service, which leÐ °ds to fur ¬ther cost reductions. Nike hÐ °s Ð ° mÐ °rketÐ °ble portfolio which ensures its leÐ °dership position on the mÐ °rket. The study reveÐ °led thÐ °t Nike does not pursue low-cost strÐ °tegies. Within these globÐ °l competitive environments, Nike overwhelmingly emphÐ °sizes differentiÐ °tion strÐ °tegies, where competitive positioning is predominÐ °ntly bÐ °sed on quÐ °lity offerings Ð °nd brÐ °nd imÐ °ge. QuÐ °lity is Ð °lmost universÐ °lly stressed Ð °s Ð ° necessÐ °ry determinÐ °nt of competitiveness. Ð nother theme evident in the findings is the importÐ °nce strÐ °tegy-industry fit plÐ °ys in determining business unit performÐ °nce. Here it is recognized thÐ °t perceptions of industry pressures mÐ °y be more importÐ °nt thÐ °n the Ð °ctuÐ °l pressures in determining strÐ °tegies Ð °nd hence performÐ °nce.

2012 London Olympic Games Essay Example | Topics and Well Written Essays - 2750 words

2012 London Olympic Games - Essay Example However, after it became clear that Great Britain would, indeed, win a medal, the scope of promotion and even service quality appeared to be redesigned and positioned under national pride and support for women’s sporting. The Great Britain v. New Zealand hockey event, upon discovery of Britain’s team involvement, changed intentions from being a generic sporting event requiring traditional management oversight to a marketing opportunity to expand the brand presence of the United Kingdom women’s sporting associations, improve national reputational standing internationally, and also provide visitors with a total quality experience. Merchandising, promotion, public relations, sponsorship, and entertainment took a radically different approach (hence, the concentration was on marketing support and revenue-building through marketing). Under the EMBOK model of events management, these particular knowledge domains are fundamental aspects of the events planning model (Getz 2007). These elements and processes required significant flexibility and rapid alteration to achieve profit and service quality provision goals with a new events positioning strategy based on national honour and conceit for the achievement of women’s sports participation. Great Britain’s involvement in this particular events match extended the life cycle of the event, transforming it from being just a mere constituent part of the broader 2012 Olympics to a full-fledged short-term project objective. The life cycle of this event project was transformed from a three to four-hour event to an elongated strategic project objective that would have a considerable period of growth before meeting ultimate decline. This event became a tangible special project requiring significant marketing flexibility and reallocation of labour and finance.

Personal Reflection Essay Example | Topics and Well Written Essays - 1000 words

Personal Reflection - Essay Example I thought writing by explanation or simply retelling a certain story where the main idea comes from another author or perhaps another person’s idea would be a lot safer and easier as you would only have to expound on what an author’s line or idea meant and adding up a little commentary on yours which would not really welcome new thoughts that might not be accepted by your readers. In a way, writing this way would give you less need to think and just more of taking it from someone else’s point of view. However, through the whole course, I realized that writing made up of mostly explanations is something that people would probably think the same as already, which defeats that whole thrill of giving your readers something new and personal. We all know that we read books, journals, or blogs to be able to get something new or to feed any curious thought. Thus, I have learned to move forward by encroaching my writing with exploration which is the next level of writing I learned in the course. This is the fact that I would say I enjoyed a lot learning as a writer, as I would now feel braver to insert new thoughts, parallel or not to my readers’ thoughts, express myself even when it sometimes seems like no one will agree, and at the same time get excited with the fact that someone else is going to read something that comes from what I think. Indeed, writers need not be scared of one’s audience. After all, that is why there are different genres of books because of the different depth and trail of thoughts that are always welcome in writing. In the end, you would not have to blame yourself for giving your readers a lousy or totally strange read because they picked you and not vice versa. Realizing these, I had the guts to write not only based on the sources or principles given me to explain but moreover, explore in my writing like I would explore a new place or perhaps check out someone I am really interested in. Of course, though writi ng is really a very interesting thing to do, I would say that it also has challenges to give you as a writer. For me, one of the greatest challenges I faced in the whole course would be learning about analysis and synthesis and applying these two in my writing. This is because of the fact that both would require one to see beyond a certain topic, fact, or perhaps a thought and be able to unite it with one’s thoughts even when all the while there is not a thing you truly are interested with or hold true. Aside from that, I think that another strong challenge I faced would be having to write a beautiful piece that had to describe a great experience when all the while I was feeling a different mood, specifically sad and disinterested. I handled this challenge by changing the basis of everything I write from the goal of the task instead of my emotions. Although emotions play a big part in influencing the mood of one’s writing, it is important to go beyond emotions and go b eyond that by transcending oneself to the state of mind a certain topic would require you to have. Also, I learned that I should divert focusing on what I see to what people see. I veered away from using myself as the center point of my writing and put myself in the shoes of those people whose thoughts I have to analyze and interpret.  Ã‚  

Case Study Of The Dsu In Operation - From Complaint To Resolution Dissertation

Case Study Of The Dsu In Operation - From Complaint To Resolution - Dissertation Example The study relies on primary qualitative data in the form case studies constructed out of selected resolved disputes by the Dispute Resolution Body, and primary quantitative data in the form of statistical profiles drawn from the summary reports of the WTO. In the analyses of the case studies and the statistical profiles, significance was drawn from the disputes between developing and developed countries, as either complainant or respondent, the success rates in the pursuit of these disputes for either side, and the agreements most often cited as bases of the disputes. These observations provided an insight into the manner of implementation of the DSU procedures, in so far as it affects the balance between developing and developed countries. Aside from providing commentary on the implementation of the dispute settlement process, the study also examined the provisions of the DSU and the process as it was envisioned. The findings show that the DSU provisions manifested an intention to create a procedural advantage in favour of developing countries in the creation of a legal structure in dispute settlement, mandating reverse consensus, and setting of deadlines to expedite the process. Deficiencies are still seen, however, in terms of the cost of dispute settlement, the need for expert knowledge of procedure, lack of standards in setting the duration of reasonable time for compliance, and the perceived inadequacies of trade retaliation and other remedial measures. Table of Contents Abstract 2 Table of Contents 3 1.1 Background of the research 5 1.2 Statement of the research objective 7 1.3 Research questions 7 1.4 Criteria for evaluation 8 1.5 Significance of the research objective 9 1.6 Scope and limitations 9 Chapter 2: History and background 11 2.1 International Trade Law 11 2.2 International Dispute Settlement 13 Chapter 3: Analysis of the WTO Dispute Settlement Procedures 15 3.1 The Dispute Settlement Procedure 15 3.2 Functioning of Dispute Settlement Body under WTO 19 3.3 Aim of the dispute settlement procedure 20 3.4 Commentary on the dispute settlement implementation 22 3.5 Examination of the application of Article 21.5 24 3.6 Effectiveness of trade retaliation measures: the inadequacy of remedies 27 3.7 Effectiveness of compensation measures 31 Chapter 4: Developing Countries and WTO dispute settlement procedure 36 4.1 Developing country defined 37 4.2 Uruguay Round reforms in favour of developing countries 38 4.3 Provisions that fav our developing countries. 41 4.4 Issues in the implementation of DSU involving developing countries 43 4.5 Two case studies involving disputes between developing and developed countries 48 4.6 Profiles of disputes between developing and developed (industrialized) countries 52 4.7 Analysis of the foregoing data 63 4.8 Comparison between dispute resolution under the GATT and under WTO-DSU 66 Chapter 5: Summary and Conclusion 68 5.1 Summary of findings 68 5.2 Conclusion 74 5.3 Recommendations for future research 74 Bibliography 76 Appendix A 79 Summary Table of Cases and Results 79 Appendix B 86 Table of Cases with Determination of â€Å"Reasonable Period of Time† 86 Chapter 1: Introduction 1.1 Background of the research Globalization is probably one of the most contentious concepts in the present-day political-economic landscape.1 Both extolled and disparaged, global trade has both its merits and its pitfalls; whether one is in favour of it or not, however, is no longer the que stion, as most countries have committed to liberalized international trade by virtue of their accession as signatories to multilateral trade agreements that promote global trade and commerce. The question now is the manner in which global trade must be

Student's Analysis on Goodyear Tire and Rubber Company Essay

Student's Analysis on Goodyear Tire and Rubber Company - Essay Example Reconsidering the retail of Goodyear tires by Sears also meant that Goodyear has to review their distribution policy. Goodyear now faces several problems and a few dilemmas. Should we allow Sears to retail our products Should we only license them to market the Eagle brand Which brands, and how many should we allow Sears to carry Distribution through Sears would definitely increase the sales of passenger replacement tires of Goodyear. But what would the repercussions of this be on the company-owned and franchised Goodyear tire dealers How much loss would they incur The replacement tire market is responsible for 70 to 75 percent of tires sold every year. Passenger car tires are 75 percent of annual sales. The average mile driven per vehicle affects the principal demand for this market. Each 100 mile shift in the average number of miles traveled per vehicle there is a result of 1 million unit change in the sales of the replacement car tire market, and this is supposing that a tire has an average treadlife of 25,000 to 30,000 miles. Because of the longer treadlife of new tires, worldwide unit shipments have remarkably decreased. In 1987, a total of 204.8 million tires were sold. Of these, 151.9 were replacement tires. The following year (1988), a total of 209.4 tires were sold and 155.3 million of these were replacement. There was a decline of sales in 1989: only 205.1 million tires in total were sold and 153.8 million were replacement tires. It further declined in 1990 with only 199.5 million tires in total; of these were 152.3 million replacement cars. It did, however, increase the following year (1991) out of the 205.3 million tires sold, 155.4 million were replacement tires (Peterson and Kerin, 2007). Retail Tire Marketing Independent tire dealers normally carry brands of several major manufacturers and some discount-priced private label brands. This is to offer buyers a wide range of choices. It is usually more advantageous for manufacturers to have a broad product line to appeal to different customers with different vehicular requirements, and price affordabilities. Sears, for instance, usually carries manufacturer's brand tires and markets their own private-label tires. Most buyers buy from the retail store that they trust, and only a few really know about which tires are best. Most just follow the advice of the storeowners or salespersons that they usually do business with. For these reasons, Goodyear is considering the offer of Sears to retail their Eagle products. Goodyear Tire and Rubber Company The principal activity of the company is to develop, manufacture, market, and distribute tires and rubber products. Goodyear has maintained the leading market-share in the U.S. replacement tire market. This is until Michelin acquired Goodrich Tire Company, the second largest U.S. tire manufacturer in late 1990. 83 percent of Goodyear's corporate sales were composed of tire and tire tubes in 1991. Along with this, the company also owns Kelly-Springfield Tire Company, Lee Tire and Rubber Company, and Delta Tire. And in addition, Goodyear also produces private-label tires. 20 to 25 percent of the world's tire manufacturing industry, and in the U.S. tire industry,

Georgia State Flag Issue Research Paper Example | Topics and Well Written Essays - 6000 words

Georgia State Flag Issue - Research Paper Example This essay discusses that the state of Georgia has had the greatest number of flags in the United States’ history. Controversies over the design of the Georgian State Flag have existed for a long time. Recently, Georgia’s flag was changed thrice between January 2001 and May 2003. The reason for these changes was the presence of the Confederate Battle symbol on the flag. The inclusion of the Confederate Battle Flag on the Georgian flag in 1956 has caused the greatest controversy in the history of Georgia’s flags. Criticisms of the flag began as soon as the flag was authorized and continued until the design was changed in 2001. The announcement by Governor Zell Miller of Georgia in 1992 that he would support the removal of the Confederate Battle symbol from the Georgian flag aroused renewed arguments. Governor Zell Miller attempted to redesign the Georgian flag but his efforts were thwarted by intense debates by the state’s elected representatives. Efforts t o redesign the flag were revived in 2000 when some black leaders from Atlanta pushed for the removal of the Confederate stars and bars from the flag or else they would boycott events such as the NCAA basketball tournament. A new flag design was revealed to the public and legislators. The new flag was meant to unite all Georgians and it minimized the prominence of the Confederate Battle flag from the Georgian flag. However, the Georgians were not satisfied with this flag and another one was designed in 2003. Currently, the Georgians use the 2003 flag design that they voted for in a referendum in 2004. This paper explores the controversy surrounding the Georgian flag and the reasons for changing the flag design numerous times. The legislators who championed the change of the flag are also discussed. Causes of Georgia’s Flag Controversy The main source of controversy was the inclusion of the Confederate Battle Flag in the Georgian flag. This flag was used by the Confederate Stat es of America during the Civil War. The Confederate States of America consisted of Southern American States that had broken away from the Union. The Confederate Battle Flag, also referred to as the Southern Cross, consisted of a blue St. Andrews cross on a red square background1. Thirteen white stars were enclosed on the blue cross representing the number of the states of the Confederacy. The blue cross was enclosed in thin white borders. This flag was widely accepted by the members of the public and the soldiers. The Confederate Battle symbol was incorporated into Georgia’s flag in 1956. There was a proposal to include the Confederate Battle Flag in Georgia’s state flag in 1955. Senate Bill No. 98 was introduced by Senators Willis Harden and Jefferson Lee Davis to change the design of Georgia’s state flag. The law authorizing the use of the new flag design was signed in 1956 by Governor Marvin Griffin. This was a sign of defiance to the Federal government for i nterfering with the rights of the state. One of the contentious issues at that time was racial integration in schools. The legislators were fighting the move by the Supreme Court to allow integration of races in public schools. The symbol was widely used in entertainment, books, and clothes and was used to show opposition to the Federal government. This flag was used in the state of Georgia as from 1956 to 2001. However, during this period, there were protests from Georgians because of the inclusion of the Confederate Battle Flag. Many people were dissatisfied with the design2. In the 1980s and 1990s, several Bills were introduced in an attempt to change the flag to the previous design3. Since the inclusion of the confederate battle flag in Georgia’s flag, there have been several attempts to change it. However, the controversy that occurred between 1990 to the present was the most intense, leading to the change of the

Japanese films that depict the Japanese atomic bomb experience Essay

Japanese films that depict the Japanese atomic bomb experience - Essay Example In Japan, manga artists developed stories with sharp edges because their heroes tackled not only villains but also calamity, anguish and eventually a call for accountability. Although comic book/manga industries had different roles in their societies, post-war cartoonists on both sides spilled a great deal of ink in trying to grasp the promise and perils created by the onset of atomic age. For the Japanese, when the bomb was dropped, it marked the actual onset of the story and the horrors of Hiroshima form the dominant image of the Japanese collective memory of the war, which meant many Japanese considered themselves victims of unwarranted aggression (Szasz and Issei 729). However, the American occupation of Japan between 1945 and 19950 saw the censorship of all references to atomic themes from Japanese writers. Nevertheless, from mid 1950s onward, voices of Japanese politicians, intellectuals, cartoonists and people affected by the bomb gradually began to emerge (Szasz and Issei 730 ). The post-war culture reflected a polarized perspective because the Americans considered it a triumph while the Japanese considered it a tragedy. If the atomic power produced American animals determined to bring about justice, the Japanese writers approached the theme from very distinct perspectives. An example of radiation-powered creature rests in Japanese film Godzilla in 1954. Based on the heated atmosphere with regard to the atomic bomb, came the infamous fictional monster Godzilla where the film begins with the Godzilla attacking a fishing boat. After the monster became exposed to radiation from hydrogen bomb test, the creature emerges as a forty-five-foot monster. Godzilla acts as a powerful allegory regarding the dangers of hydrogen, which depicts their collective memory of the attack and its consequences (Szasz and Issei 744-745). In its initial form, Godzilla was an allegory and not a direct atomic statement and because of the relative silence with regard to the moral is sues involved, Barefoot Gen holds a unique position in the history of the literature (Szasz and Issei 746). The period between 1945 and 1970 witnessed few American or Japanese creative artists raise the question of responsibility for the decision of using the atomic weapons in Hiroshima and Nagasaki. This shows that although it was few years since the end of the war, the people’s memories of Hiroshima and Nagasaki were fresh in the minds of Japanese citizens. Barefoot Gen is truly extraordinary within manga, Atomic-bomb related films and atomic anime because of the way it deals with the issue. While other works dealing with the issue focus on lives of survivors in post-war period, Barefoot Gen offers a wide focus because it does not shy from the crucial issues regarding restriction on freedom of thought and freedom of speech in pre-war Japan. Barefoot Gen is one of the main Atomic-bomb related works developed in Japan to address the issue of residents were treated during that period; hence, offering collective memory of the war (Szasz and Issei 749). Despite the gravity of the issue and the tragedies that occurred throughout the tale of Barefoot Gen, the tale is infused with life-affirming joviality, which is not a small part because of the way Gen and other children are portrayed (Szasz and Issei 750). It clear that by living their wits, children amid the post-war confusion were far energetic and resilient compared to the adult

Questions on strategic management Research Paper

Questions on strategic management - Research Paper Example In addition, understanding the business environment through research and other relevant actions ensures identification of strategic factors (Cherunilam 55). This move only makes sure that the international firms will be able to learn more about the business environment. And once they do, it would be easy for them to embrace some changes having the bottom line within the formulation of actual strategic actions. Knowing the business environment is important because this is one appropriate move in order to know the necessary actions the international firms need to initiate. Multiculturalism for instance is a core value that needed to be integrated especially among corporations having business activities in the international setting. 2. Compare and contrast trend extrapolation with the writing of scenarios as techniques. (Support your answer with an example). Trend extrapolation is quantitative in nature. Information can either be represented in a quantitative format or with numerical va lue. Graphs and other quantitative representations can be used for this purpose (Cornish 86). The writing of scenarios on the other hand is qualitative in its form, as this could also turn out historical. Although both trend extrapolation and writing scenarios are techniques that could turn out historical in nature, for they involve the need to look into past events or data. However, they vary in their actual presentation for it would be easy to interpret data transformed into information presented in graphical forms. For example, understanding the past trend of sales generated by a certain product offering could be both implemented through trend extrapolation and writing scenarios techniques. Both are actually capable of presenting the necessary and relevant information. However, for the convenience of using and interpreting information, there is a good way to find it more possible with trend extrapolation. On the other hand, trend extrapolation may be complex enough as this techni que unlike the writing scenarios, requires mathematical implementation. Trend extrapolation may be complex, for it would also require the right number of data in order for the obtained information to be statistically relevant. 3. How might a firm’s management decide whether it should continue to invest in familiar technology or in new but untested technology? What factors might encourage or discourage such a shift? (Support your answer with an example). There are many factors associated with making this decision, but one of them include efficiency. Firms are looking forward to efficient output in order to maximize opportunity and to generate revenue and eventually profit. The next consideration is productivity. Productive output today requires the use of technology, in order to hit the required volume of production necessary to help the entire business operation to continue operate. On the other hand, there is also a need to achieve competitive advantage so there is also a ne ed to consider whether to embrace new but untested technology or remain with the most familiar one. There are familiar technologies nowadays that could continue to provide firms with the achievement of the above mentioned factors at a higher remarkable cost saving. So for this reason, a company would be able to choose

The Pythagorean Theorem Essay Example for Free

The Pythagorean Theorem Essay In the world of mathematics, the Pythagorean Theorem is one of the most popular theorems and is widely applied in many problems and applications because of its basic and simple concept. It is a relation in Euclidean geometry relating the three sides of a right triangle. The theorem is named after the Greek mathematician and philosopher, Pythagoras, who lived in the 6th century B.  C.   It is one of the earliest theorems known since the ancient civilizations. The Pythagorean Theorem states that: â€Å"In any right angle triangle, the area of the square   of   the side opposite the right angle i. e. whose side is the hypotenuse   is equal to the sum of the areas of the squares of the two sides that meet at a right angle i.e. whose sides are the two legs.† In other words, â€Å"The square on the hypotenuse is equal to the sum of the squares on the other two sides.† Consider a right triangle ∆ABC with right angle at A. BAC = 90 degrees Then, the square drawn on BC opposite the right angle is equal to the two squares together on BA and AC. Thus,   the sides of a right triangle are related by the squares drawn on them. The Pythagorean Theorem is a statement about triangles containing a right angle. It states that: The area of the square built upon the hypotenuse of a right triangle is equal to the sum of the areas of the squares upon the remaining sides.          Illustratation by numbers Let the sides of the right angle triangle be 3, 4, and 5.    Then the square drawn on the side opposite the right angle is 25, which is equal to the squares on the sides that make the right angle:   9 + 16. The side opposite the right angle is called the hypotenuse.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus the theorem can be expressed as the equation: 32 + 42  Ã‚   = 52. This proves the earlier statement which is â€Å"The square on the hypotenuse is equal to the sum of the squares on the other two sides.†    Proofs    This is a theorem that may have more known proofs than any other. Consider a right triangle with sides a, b, and c as hypotenuse.                         Let a, b, and c arrange four of those triangles to form a square whose side is a  +  b as shown above in Fig.  1. Now, the area of that square is equal to the sum of the four triangles, plus the interior square whose side is c. Two of those triangles taken together, however, are equal to a rectangle whose sides are a, b.   The area of such a rectangle is a times b:   ab.   Therefore the four triangles together are equal to two such rectangles.   Their area is 2ab. As for the square whose side is c, its area is simply c ².   Therefore, the area of the entire square is c ² + 2ab   .   .   .   .   .   .  (1) At the same time, an equal square with side a + b (Fig. 2) is made up of a square whose side is a, a square whose side is b, and two rectangles whose sides are a, b.   Therefore the area of that square is a ² + b ² + 2ab But this is equal to the square formed by the triangles, line  (1): a ² + b ² + 2ab = c ² + 2ab. Therefore, on subtracting the two rectangles 2ab from each square, we are left with a ² + b ² = c ². This is the Pythagorean Theorem Works Cited Bell, John L. The Art of the Intelligible: An Elementary Survey of Mathematics in its Conceptual Development. USA: Kluwer, 1999. Dunham, W. Euclids Proof of the Pythagorean Theorem. Journey through Genius: The Great Theorems of Mathematics. New York: Wiley, 1990. Maor, Eli. The Pythagorean Theorem: A 4,000-Year History. Princeton. New Jersey: Princeton University Press, 2007. Morris, Stephanie J. â€Å"The Pythagorean Theorem.† 2008. The University of Georgia Department of Mathematics Education.   1 May 2008 http://jwilson.coe.uga.edu/emt669/Student.Folders/Morris.Stephanie/EMT.669/Essay.1/Pythagorean.html. Spector, Lawrence. â€Å"The Pythagorean Thoerem.† The Math Page. 2008. 30 April 2008 http:// www.themathpage.com/aTrig/pythagorean-theorem.htm. Weisstein, Eric W. â€Å"Pythagorean Theorem.† MathWorld. 1 May 2008. Wolfram Web Resource. 3 May 2008 http://mathworld.wolfram.com/Pythagorean Theorem.html.

Graffiti Impact on Society

Graffiti Impact on Society On a wall, there is something that gives a hint of cowardliness, vandalism, pain and beauty. And that is what draws us to look at it, and admire whats within it. The origins of graffiti can be traced back to the Roman and Italian empires, as early as 100 B.C. The word graffiti, is the plural form of the Italian word graffito, which means to write or draw on a public surface. Graffiti is one of the most controversial forms of art, viewed by many as a positive form of self expression, while others define it as an act of vandalism. On a wall, there is something that gives a hint of cowardliness, vandalism, pain and beauty. And that is what draws us to look at it, and admire whats within it. The origins of graffiti can be traced back to the Roman and Italian empires, as early as 100 B.C. The word graffiti, is the plural form of the Italian word graffito, which means to write or draw on a public surface. Graffiti is one of the most controversial forms of art, viewed by many as a positive form of self expression, while others define it as an act of vandalismOn a wall, there is something that gives a hint of cowardliness, vandalism, pain and beauty (Lynard Norris). And that is what draws us to look at it, and admire whats within it. The origins of graffiti can be traced back to the Greek, Roman and Italian empires, as early as 100 B.C. The word graffiti is the plural form of the Italian word graffito, which means to write or draw on a public surface (If its Hip its Here). Graffiti is one of the most controversial forms of art, viewed by many as a positive form of self expression, while others define it as an act of vandalism.the most controversial forms of art, viewed by many as a positive form of self expression, while others define it as an act of vandalism. For your subtopics, have you considered discussing: 1.) Some detail about the historical significance, applications, of early graffiti 2.) The evolution of the art form throughout time 3.) Graffiti as a modern, urban form of expression. 4.) Legal implications of this art form and any attempts to legalize or promote it? In ancient times, graffiti was carved on walls with a sharp artifact, or painted with organic pigments. It was mainly used to express political messages, and to inform the members of an empire about an upcoming event. Although these markings were often created by liberal citizens, they were also sponsored by the government, to show their social ranking, and intimidate those who did not obey their commands. These forms of early graffiti, mostly displayed magic spells, declarations of love, literary quotes, and stories about daily life in society (Graffiti). However, not everyone would dare to implement this form of art, because it was constantly penalized. Many of these inscriptions can still be found in sepulchers and temples, as well as pillars of important monuments, helping historians learn more about past civilizations. As history evolves, so does graffiti. Throughout the years, graffiti has been a cultural and aesthetical tradition that continues to cause controversies around the world. From its early days to the present, this form of art has always been among the most non ephemeral forms of human expression. As the times change, new forms of graffiti have been created. From scratches and paintings, to throw ups and peaces, the world has experienced the ever changing revolution of graffiti. Having a neutral connotation in two different spectrums from two completely opposite worlds (Shelby Sparrow), graffiti has modified and accustomed itself to fit in in all social classes, and atmospheres. Even though the techniques have changed, the attitudes have not. Everyone has a different point of view, agreeing or disagreeing with this act. Being a very biased subject, it reflects culture and art, however it also influences divisions in society (Jeremy Wegener). Now used by political activists to make statements, and gang members to mark territ ories, it is hard to define who is an illustrator, and who is a rebel. One can accurately infer who is involved in the modern graffiti movement, differencing a tagger from an artist by learning more about their forms of expression. I dont call what I do tagging, what I do is art. Its my thoughts, feelings and expressions. Tagging is going out and throwing up one line scribbles, I dont do that (Erick Ortega). In the late 1960s, a new form of art emerged. As one of the pioneers of modern graffiti art, CORNBREAD started to make himself known to the city of Philadelphia, by writing his name on train cars (At 149st). This radical movement was later called motion art. In 1972, Hugo Martinez founded the United Graffiti Artists Association, just a year after the New York Times Magazine published an article on TAKI 183, the first recognized graffiti Artist in America. Many people question who does graffiti, and why they do it, but the answers remain uncomprehended, rather than unanswered. To me, it [graffiti] means releasing stress or life worries, through a simple shake and spray of paint, I started hitting walls, and now Im addicted (Jaime Jackson). Those who dont call themselves artists or taggers, define themselves as writers. Because they dont only draw, they compose feelings, and show stories that they couldnt express in any other way. Among the many rules of graffiti, there are also various slang terms for the terminologies used, some of the most common include: Tag- to make a piece of graffiti, Toy- A new, inexperienced writer, Throw Up- One layer of spray paint filling in bubble letters that are outlined in another color, Hit/Hit Up- To tag, Wild style- A complicated piece constructed with interlocking letters, Fresh- Really good graffiti (Graffiti). Although these writers express many words with slang, they have a very open understanding of language, and literacy, applying it to their pieces of art, but leaving their thoughts for open interpretation. A lot of people dont even write anymore, we are forgetting the concept of literature, and ignoring the correct use of our beautiful language. I understand that graffiti can be a big problem, but when those individuals go out and capture an i dea that brings inspiration to others, thats when I feel proud of this urban form or art. They just need a place to do it, thats it. They shouldnt get in trouble for doing what they love (Crispin Sartwell). According to the San Diego Police Department Today, graffiti is a sign of urban decay. It has become everyones eyesore. Graffiti generates fear of neighborhood crime and instability. It is costly, destructive, lowers property values and sends a message that people of the community are not concerned about the appearance of their neighborhoods. It is also against the law!. In 2009, the maximum fine for tagging was $2,200, or 12 months of imprisonment (Law Link). These severe punishments have been driving taggers out of the streets, but not even these ultimatums can wipe out the graffiti environment completely. Cities all over the world, have been trying to put an end to this vandalism, but others have taken street art into galleries and museums, separating it from gang graffiti, which often has a poor taste, and is done strictly for marking territories. In New York City there are at least 20 art museums that promote graffiti art, and have used it to spread messages of peace and love ar ound the world. From stop signs that read war under them, to murals or public walls designed to show the consequences of a dysfunctional world, graffiti art is polemically inspiring people, one tag at a time. Somewhere in the world, there is a wall that is waiting to be read. Waiting to be judged, waiting to be admired. That wall is waiting to be discovered, and interpreted. This wall knows that it will be inspiring to some, maybe deceiving, or disappointing. It will bring creativity to someones mind, or anger to someones heart. But this wall will be discovered, and with it, different opinions will come. As we look around, we see that the world is in constant change, always being affected by those who habitat it. From the early days of graffiti, to the forms in which we now know it, art has shaped and rebuilt the basic idea of writing on a wall countless times. From hieroglyphics to carvings, to scratches, to oil pigmentations, to spray paintings, and from caves to tombs, to streets, to museums, graffiti keeps altering itself to match our world, and remain an active part of it. Graffiti art has always affected society, creating dilemmas on whether or not it is a true form of art or just a rebellious act. Why does graffiti exist? It began as a form of expression, a way of communication, and evolved to be a form of art, showing talent, and being available to all social classes.

An Authors Credibility In The Academic Discourse Community Essay

An Author's Credibility In The Academic Discourse Community The academic discourse community has certain expectations about an argument which make the work convincing and credible to members of the community. Before the work is even considered however, the community has expectations of the author. The author must fulfill these expectations in order to be considered credible or convincing. Some general criteria for an author in the academic discourse community include having a voice in the work, credentials and experience that make him or her qualified to write on the subject, a sense of professionalism about them shown in the tone and diction of the work, and a balanced view of all sides of the issue. In the case of author Damien Cave and his article "On Sale at Old Navy Cool Clothes for Identical Zombies!" and John E. Calfee with his article "How Advertising Informs to Our Benefit" one can see the difference between an author who fulfills the academic discourse community's expectations and one who does not. While Damien Cave can be persuasiv e in some communities, neither he nor his writing is credible to the academic discourse community because he lacks the qualities that this community values in an author. One important trait that the academic discourse community looks for in literary work is a strong voice on the part of the author. In a community where independent thought and intelligence is highly valued, no one wants to hear someone summarize another's thoughts. Here, it is the author who should be somewhat of an expert on the subject matter and so the author should have the predominating voice in the work, not his sources. Cave makes two errors in this regard. First, he does not state the side of the argument that he ... ...ds a less prompted feel to his work ("AEI's Organization"). Although Calfee's article is not one hundred percent neutral and free of bias, it is much more fair and balanced than Cave's article, making it much more credible to the academic discourse community. On the whole, Damien Cave and his work would be least persuasive to the academic discourse community because he lacks qualities that would make him credible to this community. Works Cited Calfee, John E. "How Advertising Informs to Our Benefit." Consumers' Research Magazine. (April 1998). American Enterprise Institute. 1 Jan 2000 . Cave, Damien. "On Sale at Old Navy: Cool Clothes for Identical Zombies." What Matters in America: Reading and Writing About Contemporary Culture. Ed. Gary Gosharian. New York: Pearson Longman, 2007. 24-29.

Protecting Our Children from the Internet Essay examples -- Computers

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Journey to a New Land :: History

A Journey to a New Land My parents immigrated to Canada in 1990 to escape the tyranny of the Chinese government and to build a better life in Canada. After listening to their stories of hardships and frustrations, I realized how fortunate I was to be living in the country I now called home. When the day came to revisit my homeland, I felt uncertain and nervous. Would I fit in? Would I like it there? These were some of the concerns that were racing through my mind. But as the trip progressed, I realized how much I enjoyed staying inChina. Despite what started off as a foreboding voyage, this journey turned out to be one of the best experiences of my life. It had been a long time between my move from China to Canada and the visit to my homeland. As a baby, I had left for Canada and adopted many new traditions and learned many new things. Going back to China for the first time in eleven years would offer me incredible new experiences, but I wasn’t prepared. I wasn’t ready. Leaving my birth country at the age of one and forgetting many of the proper Chinese traditions, I felt so isolated from my culture. The only encouragement I had of taking this trip was from my parents, who reassured me that I was going to do fine. However, my doubts still remained and I knew this would be an obstacle I had to overcome. As I first stepped onto Chinese soil, I began to explore many of the different features of my culture. The benefit of the currency exchange enabled my parents and me to shop in exquisite Chinese boutiques and eat delectable Chinese foods. As I bit into a delicious deep-fried dumpling while sipping some bubble tea, my worries and anxieties drifted away like mist. Eating and drinking as if I were royalty and shopping in splendour, my life was a paradise. For the first time since I arrived in my motherland, I felt that I did fit in with my culture, for I was adopting many of the Chinese customs already. Adapting to China’s less fortunate society was the hardest challenge. One major disappointment of the Chinese living style was the unsanitary conditions. Everywhere I went, most washrooms were smelly, fly-infested places where toilets were holes dug under the ground. It was repulsive yet distressing to think that millions of people in China had to endure these conditions everyday.

Final Test Review

With respect to sales at those locations, Roz is a. an independent contractor. . ot Trina's agent or employee, or an independent contractor. c. Trina's agent and employee. d. Trina's employee only. 2. Refer to Fact Pattern 17-1. At the shop, Roz and Sara are a. independent contractors. b. not Trina's agents or employees, or independent contractors. c. Trina's agents and employees. d. Trina's employees only. 3. Refer to Fact Pattern 17-1. Trina hires Unity Cleaning Company to clean the carpets of her shop. Trina gives Unity instructions as to what needs to be cleaned and when. Unity is 4. Cody contracts with Drew to act as her agent in a fraudulent marketing scheme.Cody does not successfully complete the scheme. Drew can re cover from Cody for a. breach of contract. b. breach of implied warranty. c. breach of the duty of performance. d. none of the above. 5. Irma retains Jerry as her authorized agent, unaware that Jerry is a mi nor. Jerry enters into a contract with Ken on Irma's be h alf. The contract is a. binding on Irma. b. binding on Jerry and Ken, but not Irma. c. binding on Ken, but not Irma or Jerry. d. void. 6. Jill introduces Kelly to her friends as â€Å"my associate. † Kelly purports to act as Jill's agent in several business transactions with those friends.If Jill is liable for Kellys actions, it will be under . the equal dignity rule. c. the fiduciary principle. d. the good faith statute. 7. Macro Corporation and National Purchasing Company may create an agency agreement a. by conduct, in writing, or orally. b. by conduct or orally only. c. in writing only. d. under no circumstances. 8. Jay holds himself out as possessing special accounting skills. As an agent, he must exercise the degree of skill or care expected of a. a person having those skills. b. an average, unskilled person. c. a reasonable person. d. the principal. 9.Dan, an agent for Eve, signs an agreement with Fred on Eve's behalf but ne glects o tell Eve that the agreement require s the payment of a certain tax. The government prosecutes Eve for failing to pay the tax. Eve is a. liable, because Dan's knowledge is imputed to Eve. b. liable, because Fred's knowledge is imputed to Eve. c. not liable, because Dan did not tell Eve about the tax. d. not liable, because Fred did not tell Eve about the tax. 10. Prospective Enterprises (PE) employs Quinn to buy property for a possible com mercial development. Quinn secretly buys some of the property and sells it to PE at a profit.Quinn has breached a. no duty. b. the duty of accounting. c. the duty of loyalty. d. he duty of notification. Internet Services, Inc. , employs Joe as an agent. During the agency, Joe acquires 11. new skills. After the termination of the relationship, Joe uses those skills in a new Job. Joe has breached a. no duty. b. the duty of loyalty. c. the duty of notification. d. the duty of performance. 12. Regional Investment Corporation (RIC) hires Sam, a real estate agent, to locate investment prop erties for RIC. Sam learns of a warehouse avail able for $100,000, buys it himself, and offers it to RIC for $200,000.Under the reasoning of the court in Case 17. 3, Cousins v. Realty Ventures, Inc. , Sam a. reached the agent's fiduciary duties to the principal. b. did nothing wrong. c. failed to take advantage ofa business opportunity. d. set an unreasonable price based on current market value. 13. Pam is an agent for Refined Chemicals Corporation. Refined Chemicals owes Pam the duty of a. accounting. b. obedience. d. safe working conditions. 14. Regional Products, Inc. , hires Sam to act as its agent. Tina sues Regional for Sam's negligent conduct. Regional's right to sue Sam for an equal amount of damages is the right of a. voidance. b. cooperation. c. indemnification. d. reimbursement. 15. Glen is an agent for High Flight, Inc. On High Flight's behalf and at its request,Glen pays ‘Isa for certain plane maintenance and repair serv ices. Glen's right to obtain the amount of those payments from High Flight arises under the principal's duty of 16. Ann is a businessperson acting as an agent for Business Sales, Inc. (BSI). In an ordinary business situation, Ann a. can contract on BSI's behalf without further authority or ratification. b. cannot contract on BSI's behalf. c. must obtain BSI's written authority to enter into a contract for BSI. . must obtain BSI's later ratification ofa contract entered into for BSI. 17. Lyn may hire employees to work in the Main St. Computer Store that she manages de spite the fact that her employment agreement with Main St. says noth ing about her being able to hire employees. This is a. apparent authority. b. equal authority. c. express authority. d. implied authority. 18. Quick Supplies Company (QSC) requires its customers to pay by check. Ron, a QSC driver, tells customers on his route that they can pay him with cash. When QSC learns of Ron's collections, it takes no action to stop it.Ron steals some of the cash. QSC may be suffer the loss under the doc trine of a. apparent authority. 9. Alpha Sales, Inc. , employs Britney as a sales agent. Alpha gives Britney a furnished office and an expense account. Consumer Retail Company (CRC) orders goods from Britney, who fills the order with goods from Deal EZ Corpora tion. The goods are defective. CRC may recover damages from Alpha on the ground of a. apparent authority. 20. Elin, an agent for First Credit Corporation (FC), enters into an unau thor ized contract with Great Expectations, Inc. (GE), purportedly on FC's be half.This contract a. b. 21. any third party. Elin. Carol hires Dick to act as her agent in the purchase of an office building. Carol does not want the seller to know that she is the buyer, so she asks Dick to epresent that he is buying the building for himself. Carol is a. a disclosed principal. b. an independent contractor. c. an undisclosed principal. d. a partially disclosed principal. 22. Jack says that he placed an order with Internet sales. com, which did not fill it, causing Jack to lose money. If the order was taken via an e-agent, under the Uniform Electronic Transactions Act (UETA), Internetsales. om can a. claim it did not receive the order but at any rate the risk was Jacks. b. claim it did not receive the order if the firm was not yet aware of it. c. claim it did not receive the order if the order had ot yet been reviewed. d. not claim it did not receive the order. 23. Bizonline. com uses an electronic agent, or e-agent, to perform certain tasks in e-commerce.With respect to the e-agent's actions, Bizonline. com is bound by a. all of the actions. b. only those actions of which Bizonline. com is aware. c. only those actions that Bizonline. com does not refute within ten days. d. nly those actions that Bizonine. com ratifies. 24. Aron, an agent for Bright Sales, Inc. (BSI), enters into an unauthorized contract with Consolidated Corporation (CC) purportedly on behalf of BSI, which refuses to perform. Aron is liable to . BSI and CC for breach of contract. b. BSI for misrepresentation. c. CC for misrepresentation. d. no one. 25. Agnes is a salesperson for Beta Technical Instruments, Inc. (BTI). She misrepresents to Curt, a customer, that a certain device has a certain ca pability. In reliance, Curt buys the device. Liable for this misrepresen ta tion is a. Agnes and b.Agnes only. c. only. d. neither Agnes nor BTI. 26. Elle is an agent for Fresh Food Corporation. Elle makes a mis representa tion when entering into a contract on be half of Fresh with Gala Grocery Stores, Inc. Gala a. is estopped from performing the contract. . may rescind the contract. c. must perform the contract. d. must ratify the contract. 27. AAA Auto Sales, Inc. , employs BBB Collection Company as a collection agent. injures Cathy. Cathy can recover from a. AAAonly. b. AAAor BBB. c. BBB only. d. Cathys insurance company only. 28. Eve hires Frank to do some remodeling work in her office.The relation ship be tween Eve and Frank is client and independent contractor. While working, Frank drops a tool on Gary, Eve's customer, causing an injury. Eve is a. liable to Gary because he was injured on Eve's property. b. liable to Gary unless Franks act is intentional. . not liable because Frank is an independent contractor. d. not liable to Gary because Frank is Eve's employee. 29. Common Carrier Corporation (CCC) employs Don as an agent. Without CCC's knowledge but otherwise acting within the scope of em ployment, Don commits a crime. The state can successfully prosecute a. ccconly. b. CCC or Don. . Don only. d. neither CCC nor Don. 30. Gil is a purchasing agent for H;H Ranch with the authority to buy cat tle at a certain auction. After the cattle have been bought, the agency rela tionship terminates a. automatically. b. following notice to all actual cattle sellers. c. ollowing notice to all potential cattle sellers. d. following published notice in a local newspaper. 31. Myra, an agent for National Buys , Inc. , has often done business with Owen on National's behalf. Myra and National terminate their agency. For Myra and National to avoid liability for later deals, Owen must be no tifled by a.Myra only. b. National only. c. Myra and National. d. neither Myra nor National. 32. Ida hires Jim, a real estate broker, to act as her agent to sell her land for $10,000. Oil is discovered beneath the land, causing its market value to in crease one hundred-fold. The agency agreement is likely . still in force if Ida gives Jim additional consideration. b. still in force if Jim does not mention the oil to prospective customers. c. terminated by mutual consent of the parties. d. terminated by operation of law. Fact Pattern 17-2 (Questions 33-34 apply) Quinn employs Roy as his authorized business agent on April 1.Quinn's son Stan peti tions a court to declare Quinn mentally incompetent. The court grants Stan's request on May 1 . 15. After May 1, the contract, which has not been performed, is a. b inding on Quinn. b. binding on Roy. c. binding on Stan. 34. Refer to Fact Pattern 17-2. Roy enters into a contract on Quinn's be half on May 15, before Roy knows of the court's action. The contract is 35. Mary hires Nina, a real estate broker, to sell her warehouse. The ware house burns down be fore being sold. Nina is a. Marys agent until Marys insurer pays Nina's commission. b. Marys agent until the burnt warehouse is sold. c.Marys agent until the warehouse is rebuilt and sold. d. no longer Marys agent. MULTIPLE-CHOICE QUESTIONS-Bustness Entities 1. Fred starts up, and assumes the financial risk of, Graphic Ads, a new en terprise. Fred is a. a franchisee. b. a franchisor. c. an agent. d. sole proprietor. 2. Jody owns Kappa Sales, a sole proprietorship. Jodys liability is a. statute and varies from state to state. b. limited to the extent of capital expenditures. c. limited to the extent of his or her original investment. d. unlimited. limited by state 3. Bree, who runs a livestock breeding business, owes the Circle C Ranch $400,000.Bree agrees to pay the Circle C a percentage of her profits each month until the debt is paid. Because of this agreement, the Circle C is a. Bree's creditor and partner. b. Bree's creditor only. c. Bree's partner only. d. neither Bree's creditor nor her partner. Adam, the owner of Adam's Apples, a sole proprietorship, wishes to in crease his busi ness capital. This objective can best be accomplished by a. issuing additional stock. borrowing funds from lenders. . bringing in additional partners. d. none of the above. 5 unlimited. limited to the amount of his or her original investment. capital expenditures. d. imited by state statute and varies from state to state. 6 Amy wants to go into the business of construction contracting. Among the reasons that would probably convince Amy to set up her business as a sole proprietorship would be a. its greater organizational flexibility. . its limited liability. c. its perpetual existence. d. the ease of transferring the business to other family members. 7 Owen and Paula agree to operate an espresso stand. They purchase their supplies and split the costs equally. They agree to share profits equally, and decide that each of them will have an equal say in how the stand will operate.Nothing is put in writing. Owen and Paula have formed a. a partnership. b. a sole proprietorship. c. a corporation. d. nothing because their agreement was not reduced to writing. 8 Computer Networks, LLC, is a limited liability company. Unless indi cated otherwise on Computer Networks' federal tax form, the firm will be taxed as a. a corporation. b. a partnership. c. a sole proprietorship. 9 General Construction, LLC, is a limited liability company. Among the members, a dispute arises that their operating agreement does not cover. The dispute is governed by a. the applicable state LLC statute. b. the federal Uniform LLC Law. c. he International LLC Governing Resolution. 10 Computer Games, LLC, is a limited liability company. Among the mem bers, a dispute arises that their operating agreement does not cover. No statute applies. The dispute is governed by the principles of a. orporate law. b. partnership law. c. sole proprietorship law. 1 1 Sue is considering forms of business organization for her construction-equipment business. For purposes of owning property and being a party to litigation, the form that is not a legal entity separate from its owner is a. a corporation. b. a limited liability company. 12 Tasty Pastry, a retail bakery, is a partnership.In terms of the firm's in come taxes on its profits, each partner is liable for a. a pro rata share only if the profits are distributed. b. a pro rata share whether or not the profits are distributed. c. the entire amount. Dean starts up E-Sites, an Internet service, and leases office space in a build ing owned by Fred. The lease requires Dean to pay Fred a base rental of $250, plus 10 percent of E-Sites' profits, each mont h. The term is two years. Dean hires Gina to work at E-Sites' tech support desk at an hourly wage of $9. 00, plus a commis Sion of 10 percent of the prof its. The term is also two years. 13 Refer to Fact Pattern 19-1.Dean and Fred are a. not partners, because Fred does not have an ownership interest or manage ment rights in E-Sites. b. not partners, because the lease includes a â€Å"base rental. † c. not artners, because the rent includes only 10 percent of the profits. d. partners in a partnership for two years. 14 Refer to Fact Pattern 19-1. Dean and Gina are a. not partners, because Gina does not have an ownership interest or manage ment rights in E-Sites. b. not partners, because the pay includes an hourly wage. c. not partners, because the pay includes only 10 percent of the profits. d. partners in a partnership for two years. 5 Quik Pizza is operated as a partnership. For tax purposes, Quik Pizza a. is a tax- paying entity. b. is required to file an information return but is not a tax-paying entity. . pays 1/2 of the taxes if there are two partners. d. pays 1/4 of the taxes if there are three partners. 16 Jay is a member of Kappa, LLC, a limited liability company. Jay is liable for Kappa's debts a. in proportion to the total number of members. b. to the extent of his capital contribution. c. to the extent that the other members do not pay the debts. d. to the full extent. 17 Dan is considering forms of business organization for his financial advisory firm.Like most states, Dan's state requires that to form a limited liabil ity company, he must file with a central state agency a. rticles of certification. b. articles of formation. c. articles of organization. d. no specific documents. 18 Computer Games, LLC, is a limited liability company. Among the mem bers, a 19 Accounting Applications, LLC, is a limited liability company. Unless indi cated otherwise on Accountings federal tax form, the firm will be taxed as a. a corporation. d. a syndicate. 20 American Products, LLC, is a limited liability company. Rather than dis tribute its reason, American may prefer to be taxed as a.MULTIPLE CHOICE QUESTIONS-corporanons a corporation. 1. American Goods, Inc. , is a corporation. Responsibility for the overall management of American Goods is entrusted to a. the board of directors. b. the corporate officers and managers. c. the owners of the corporation. d. the shareholders. 2. Statewide Distributors, Inc. (SD'), is a corporation. Owen is an SDI off cer. Which of the following possess Fifth Amendment rights in a crimi nal case? a. SDI only b. Owen only c. SDI and Owen d. none of the above 3. Federal Home Products, Inc. (FHP), is a corporation. The implied powers of FHP are powers necessary to a. mend the corporate charter. b. bring a derivative suit. c. declare dividends. d. erform all acts reasonably appropriate and necessary to accom plish its corporate purposes. 4. Web Design, Inc. , is a close corporation. Web Design is a. eligible t o make public offerings of securities. b. exempt from corporate duties such as filing a certificate of incorporation. c. generally allowed to restrict transfer of stock. d. taxed in the same manner as a partnership. 5. Acme, Inc. , is incorporated in the state of California and is doing busi ness in the state of Nevada. In Nevada, it is properly referred to as a. an alien corporation. . a foreign corporation. c. a close corporation. d. national corporation. 6. Eve and Fran want to market a new line of cooking appliances. To be taxed the same as a partnership but enjoy limited liability, they should form a. ac corporation. b. a close corporation. c. an S corporation. d. a private corporation. 7. Jean and Nathan want to incorporate to market DVD products. The first step in the incorporation procedure is to a. file the articles of incorporation. b. hold the first organizational meeting. c. obtain a corporate charter. d. select a state in which to incorporate. 8. Ron and Nancy form Eagl e Equipment Corporation.Eagle has a board of directors, overned by its a. board of directors. b. incorporators. c. officers. d. shareholders. 9. Bart and Cary are directors of Digital Designs, Inc. Voting by Bart and Cary at corporate directors' meetings a. may be cumulative. b. may be done by proxy in all states. c. must be done in person. d. all of the above. 10. Intech Corporation makes and sells computer chips. In most states, the minimum number of directors that must be present before Intech's board could transact its business is a. all of the directors authorized in the articles or bylaws. b. a majority of the number authorized in the articles or bylaws. any odd number (so that tie votes are avoided). 11. Joe and Diana form Consumer Goods, Inc. Ultimate responsibility for policymaking decisions necessary to the management of corporate affairs rests with Consumer's a. board of directors. 12. James and Quincy are directors of Monroe Investments Corporation. Monroe has fifty-two shareholders. A dividend on Monroe stock can be declared by a. one member of the board. b. a majority vote of the board. c. a majority vote of the board and majority vote of the shareholders. d. a unanimous vote of the board and majority vote of the shareholders. 13. Visual PlayCompany makes DVD players. Visual Play is like most cor porations in that its officers are hired by the firm's a. board of directors. c. other officers. 14. Frosty Drinks Corporation distributes soft drinks in the Midwest. Frostys board of directors can delegate some of its functions to the firm's a. incorporators. b. officers. c. shareholders. 15. Coast-to-Coast Distribution, Inc. , is a direct-mail distribution company. Like most corporations, Coast-to-Coast's employees include its a. board of directors. 16. Fran is a director of Global Enterprises, Inc. To the corporation, Fran owes a duty of a. care only.